A normal toothpaste! Nice scent and taste, im partially to mint thankfully, and it does give you a fresh feeling in your mouth, but it's pretty normal. Not as effective in the whitening department- and I brush religiously. The consistency is thicker which I like.

This toothpaste really works! I was very hesitant after all of the commercials but this really works and does a great job whitening your teeth! It works within about 2 weeks and after that you have sparkling pearly white teeth and I would highly recommend you use this toothpaste because it does a phenomenal job, even my dentist uses it!

I was hoping this toothpaste would be a good alternative for whitening strips which are harsh on my teeth. While the toothpaste itself was fresh and clean feeling, my teeth sensitivity went up, and there was little to no change in my teeth whiteness.

This has a great fresh taste, love it! It actually feels like it I am somehow getting a deeper clean when I brush my teeth with this toothpaste. Not sure it if's actually whitening, but like a said it's a deeper clean so I DO feel like I have a more radiant smile when brushing with this toothpaste !

I really enjoyed using this toothpaste but I have very sensitive teeth. It really does whiten after using it for a long period of time but because my teeth are so sensitive I had to switch to a different type of toothpaste. If you don't have a problem with sensitivity definitely buy this. Crest 3D White Whitening Toothpaste Radiant Mint

After I've tried the charcoal and enamel repair whitening toothpaste I no longer love this one, but it is a nice whitening toothpaste for an affordable price. I would recommend this for someone who doesn't want the others that a little more expensive.

Favorite toothpaste for whitening. I like it a whole lot better than Colgate. This actually leaves my breath fresh while Colgate feels like I just brushed my teeth with water. I'm an avid coffee drinker and this tooth paste really helps keep the stains away! Crest 3D White Whitening Toothpaste Radiant Mint

I am huge into my teeth care. I love some good fresh, white teeth. I have been using this toothpaste for awhile now and I LOVE it. It keeps my teeth white. It also keep my mouth feeling fresh all day. This product is something I think everyone should be using.

This is our family choice for toothpaste. It performs well, and ypu can almost always find a coupon in the Sunday paper or online. I dont know about the whitening performance - I havent really noticed that it whitens any more than any other brand, but it's a good toothepaste.

I think that this is a great product! It keeps my teeth very white and I definitely recommend! I don't think the company needs to change anything about this toothpaste! I would definitely buy this again and it's not my first time using this toothpaste!