It works well better than most toothpastes but I do prefer the Colgate optic white. I do prefer the taste of this toothpaste though

I’ve been using this toothpaste for the past year or so and it is one of my favorites. I love the taste and feel.

Honestly this is the only toothpaste I will buy. It’s reasonably priced, taste great, and I think it truly helps whiten your teeth

LOVE this toothpaste! It’s the only one I feel really gets my teeth and mouth super clean! Tastes great and makes my breath smell clean all day!

I’ve been using this product 10 plus years and its definitely kept my grill white even when I went through a smoking faze.

This product is great for whitening my teeth and keeping my mouth fresh. This is usually my go to toothpaste and I would highly recommend.

This definitely helped with whitening my teeth as I an avid dark soda drinker and my teeth stain from that.

Good taste and smell! Leaves a fresh clean feeling and supposedly whitens teeth in the process! My everyday toothpaste.

Once trying crest 3D whitening toothpaste I promise you will not to back. Teeth feel cleaner than any other toothpaste I promise.

Great stuff! As performer, I need to look my best at all times and this stuff did the job! I have gotten so many compliments since using!