I use this toothpaste daily as part of my new regimen...I used the whitestrips to almost instantly whiten my teeth and follow up with the toothpaste for everyday maintenence. The toothpaste doesn't foam up as much as I'm used with other pastes, but it doesn't really matter when it works this well!

I have recently noticed that they have not been filling their tubes up. They make you think it’s full but if you feel it carefully you’ll notice there are lots of pockets of air. Even when you first open the tube you can see how much less toothpaste there is in the tube. I am looking for a new toothpaste where I get actual product and not air!

[This review was collected as part of a promotion.] I have been using the toothpaste for 3 weeks. It has a nice flavor and the texture is smooth. Some toothpastes can be gritty and this one is not. My teeth are slightly lighter in color, but nothing significant. I'll keep using it to see if it makes a difference.

[This review was collected as part of a promotion.] This toothpaste is amazing. I can't say enough good things about it. It not only whitens but it leaves your teeth and mouth feeling squeeky clean. I have sensitive teeth and most toothpaste that is whitening leaves my mouth feeling tender and uncomfortable after brushing. Not this one. It is a gentle whitening paste that also doesn't leave an awful taste for some time after using. I will continue to use this and hope for continued results. I highly recommend this product to anyone looking for a whitening toothpaste.

I’ve been purchasing this toothpaste for years. My recent purchase I noticed the tube looked different and felt much smaller than the old tube. I compared and sure enough, old tube is 4.1 oz and new tube in 3.8 oz. I will no longer be purchasing any Crest products going forward.

I brought this toothpaste 3 days ago and am absolutely so thrilled with the results, I had to get on here and share my experience. After 2 days of using this fantastic product, I was asked how I got my teeth so white. I am absolutely astounded by the results of this toothpaste. Receiving a complement on how white my teeth look after only 2 days of use is a resounding endorsement.

[This review was collected as part of a promotion.] We really love using this toothpaste. It really has great benefits. Are teeth are much whiter. We drink coffee and it's hard to find a toothpaste that works against that. This honestly has showed much improvement.

I recently tried the Vivid Toothpaste and am shocked at the results. Not only did I see a major difference in the color of my teeth, but it left my teeth feeling exceptionally clean! I should have known Crest would create such an awesome product and I will definitely continue to be a Crest loyal user.

After I got my braces off, I really wanted to get my teeth whitened, but I couldn't afford it. I always keep a toothbrush and tooth paste stashed at my desk at work. I tried this product a couple of weeks ago and noticed a difference immediately. I am now using it at home and in conjunction with the whitening mouthwash. I am very please with the results. My teeth are a definitely whiter! And I didn't have to go through the expense of a professional cleaning and whitening. I've already recommended it someone else getting their braces off. I've never commented on a consumer product before. Thank you Crest.

Since the debut of Crest 3D White Toothpaste, I have not used any other brand of toothpaste. Crest 3D White Vivid is my favorite. It keeps my teeth whiter than any other whitening toothpaste I've ever tried. I will never use anything but Crest 3D White. It also has a great flavor, which is an added bonus! Try it. You won't be disappointed!