Used my first tube and loved the results, though the taste was not great. Now I'm on a second tube and my lips are burning and cracked and extremely painful. Not sure if they changed something, but it's awful.

Gave me allergies when I used My lips swollen immediately and my tongue it was horrible It looks like I put botox , I was going to the hospital but I read that you can rinse a lot of times with salt and warm water I wouldn’t recommend it

[This review was collected as part of a promotion.] Overall it’s a very good brand, does its job very well. I have been using it for a long time. I do recommend this product. Not too strong taste and good for sensitive gum.

[This review was collected as part of a promotion.] This Arm and Hammer Advance White Extreme Whitening tooth paste has a nice minty taste and is very cost effective. The tube is substantial and lasts a really long time while providing a fresh and clean oral experience. I would recommend.

[This review was collected as part of a promotion.] Pretty good toothpaste overall. The packaging is simple and easy to use. I do feel like it helps keep my teeth looking whiter and cleaner without causing too much sensitivity. The flavor is fresh but not overpowering, and for the price it’s a solid value.

[This review was collected as part of a promotion.] My first reaction was not great, I had never used a gritty or foamy toothpaste before, so glad that pushed through - the best cleaning toothpaste I’ve tried, leaves teeth feeling super clean and fresh! I would have given 5 stars but I did not notice any whitening effects.

I've been on the hunt for a different toothpaste since Arm & Hammer decided to stop selling their Fresh Breath toothpaste (my holy grail) and replaced it with Therabreath (which contains poloxamer 407--no thanks). Thought I'd try this one...I've never spat out a toothpaste so fast. I don't know if it's the sodium percarbonate or the flavoring (which tastes like a fruity mint?), but my mouth was actually burning. I've NEVER had a toothpaste burn the inside of my mouth before, and judging by the other reviews I'm seeing, I'm not the only one. Whatever ingredient is causing this needs to be removed.

[This review was collected as part of a promotion.] I think this is a good toothpaste, but don't expect it to be your standard mint toothpaste. The main difference is that this toothpaste is quiet salty tasting. Instead of a mint flavor while brushing, you get a burst of salty flavor in your mouth. This makes sense because Arm&Hammer is known for their baking soda, and the toothpaste is reminiscent of that. The toothpaste also felt grittier in texture and wasn't as soft. Though my teeth definitely felt clean and fresh after using it, I am still not the biggest fan of this toothpaste due to the texture and saltiness.

[This review was collected as part of a promotion.] This toothpaste is a game changer. I used a P sized amount and my mouth felt so refreshed afterward. I am a frequent tea and coffee drinker and I feel like this was able to remove stains even after just a couple uses. It didn’t have a great feel and tastes great.

[This review was collected as part of a promotion.] Arm & Hammer Advance White Toothpaste is certainly a great all-around toothpaste that cleans, removes plaque, and of course, freshens breath. The packaging is like most common toothpastes and the taste is milder for those who do not like an overwhelming mint flavor. It is affordable & can be purchased at any local drugstore. I cannot confirm its claim on extreme whitening , as I do believe that for that level of brightening, harsher products do need to be utilized.