Used my first tube and loved the results, though the taste was not great. Now I'm on a second tube and my lips are burning and cracked and extremely painful. Not sure if they changed something, but it's awful.

[This review was collected as part of a promotion.] Worth the buy! I love this toothpaste because I feel like it “lathers” really well and gets a nice foam. It also has a great mint taste and it tastes good. I'd consider buying it again!

[This review was collected as part of a promotion.] Great flavor and packaging. It is definitely a great value for your money. I will definitely buy again and I feel like it's definitely effective for whitening teeth.

[This review was collected as part of a promotion.] Crisp fresh minty taste. Larger tube than expected. Within 2 days I can already see the difference and feel the difference. It was a little strong for my sensitive teeth but nothing unbearable.

[This review was collected as part of a promotion.] I really liked this toothpaste. The effectiveness was great. I love the ingredients as well. The flavor was not bad. The price for this product is very reasonable.

[This review was collected as part of a promotion.] Overall it's a very good brand, does its job very well. I have been using it for a long time. I do recommend this product. Not too strong taste and good for sensitive gum.

[This review was collected as part of a promotion.] I am a big fan of using a simple ingredient like baking soda to clean and whiten teeth, so I thoroughly enjoyed this toothpaste. Felt no irritation and it reduced the yellowish appearance of my teeth. Definitely recommend for those with sensitive teeth as it is not abrasive, and it doesn’t leave a burning sensation as most whitening toothpastes do, at least in my personal experience.

[This review was collected as part of a promotion.] I really had high hopes for this toothpaste, as I’m a fan of other Arm & Hammer products, but this one simply didn’t agree with me at all. I tried to power through the taste, but I couldn’t even last long enough to finish brushing my teeth before I had to start over with my normal toothpaste. My lips were left feeling raw afterwards, so there must be an ingredient that my body doesn’t react well to. I still ended up giving it two stars because another member of my household had no issues. I guess it varies from person to person, but I have never had issues with any other toothpaste prior to this one.

[This review was collected as part of a promotion.] We may have 4-5 toothpastes in our drawer, because we like trying new ones, but we keep coming back to this and it is our go to. It really makes the whole mouth feel clean - it is not for the weak. It is rather minty but it is perfect at making you feel clean and white without causing sensitivity. We will continue to buy this!

[This review was collected as part of a promotion.] My first reaction was not great, I had never used a gritty or foamy toothpaste before, so glad that pushed through - the best cleaning toothpaste I’ve tried, leaves teeth feeling super clean and fresh! I would have given 5 stars but I did not notice any whitening effects.