[This review was collected as part of a promotion.] The effectiveness of this toothpaste is impressive. After just a couple of weeks of use, I noticed a visible difference in the whiteness of my teeth, especially in lifting stains from my morning coffee. The application is standard, but the sensory experience is a standout—it has a clean, mild mint flavor that isn't overpowering and leaves my mouth feeling fresh without any burning sensation. The paste has a smooth texture and the packaging is sturdy and functional with a secure flip-top cap. Best of all, despite being an "Extreme Whitening" formula, the toothpaste is gentle and I experienced no durability issues like increased tooth sensitivity, which I often get with other whitening brands. A fantastic product that does exactly what it promises.

I’ve been using the Advanced White, Extreme whitening for years but it appears to no longer be on the market. I looked online here to see if the redesign/branding of the Advanced White hade hydrogen peroxide (as this is something I found very beneficial in the Extreme White version) and the description on the Arm and Hammer page for this product says it does. However after using it, I noticed I couldn’t taste the peroxide (it has a very distinct flavour), and read the ingredients on the box to find that there is no peroxide. I also checked the ingredients list linked on the same page, and it does not contain peroxide. I just want to somehow bring this to the attention of the company so they can change the description to not be misleading. Otherwise the toothpaste does what it needs to do. I will switch over to the Peroxicare toothpaste next time as I know this has the peroxide.

I've been using this toothpaste for years and, unlike many other reviewers, I actually like the taste. Unfortunately in the past year or so, my lips and surrounding skin have been getting raw and painful. It took me a while to figure out what was going on, but as soon as I switched to a different toothpaste my issues cleared up. I recently gave this toothpaste another try, juuust in case, and unfortunately my skin became raw again after just a few days. Shame because it does a great job whitening, but it's not worth the other side effects. I'm leaving a review here in hopes that A&H will take a look at their formula—seems like a lot of folks are having the same skin reaction as me.

Arm & Hammer, Advance White I experienced an allergic reaction swollen lips, gums, face, tongue and throat. Unsure which ingredient causes it, but I am required to be seen by a doctor. If no allergic reactions I believe this would have been a good choice as I could see my teeth were whiting.

Within a few days of using this I noticed my mouth was raw and burning. At first I didn’t connect it to the toothpaste. I kept rinsing with warm salt water and it did not go away. I could hardly swallow and it hurt to brush my teeth so I stopped brushing. Then lo and behold the irritation stopped and it went away. I googled the reviews for it and found MANY people with the same issues. I called the manufacturer and they took my information. I asked them to pull the product since it was obviously affecting so many others. They were very nice, but they are still selling this product and I am still seeing these same complaints. While I always trusted A%26H for my household needs, I can no longer trust them for personal products and I’m actually weary of anything I purchase from them now.

This stuff causes chemical burns on your bottom lip. I used it once. Toothpaste was on my bottom lip for maybe 2 minutes. The burn started immediately. I rinsed it off. All day my lip started hurting more and more and the skin got tighter and tighter. Now at the end of the day there are tiny bubbles along my lip line and a crust line forming. I'm having to use Vaseline and antibiotic ointment just to keep the pain at bay. This stuff SHOULD NOT be available on the market. It's CAUSTIC.

[This review was collected as part of a promotion.] This is a great toothpaste! I really enjoyed how clean it made my mouth feel and how fresh my breath was after using. I also love the whitening ingredients and after using this toothpaste for a while I do feel like I see a difference in the stains on my teeth.

Evidently Arm & Hammer has changed their whitening toothpaste along with the packaging. Frankly, the new version is not nearly as good and has a terrible taste compared to the older version. I wish I could still find the older version as I would stock up!

Been using A&H whiting for the past week, after seeing it being recommended by a dentist. I noticed by lips tingled when using it. A few days later, I woke up to what could only be described as inflammation, cracking, and.severe chemical burns on on my lips. See attached photos -- it's as painful as it looks. Obviously this does not happen to everyone -- but if you use this product please know that this COULD happen to you to, and please stop using if you feel any tingling on your lips.

SEVERE REACTION WITH SWOLLEN LIPS,MONA BLISTERS AND CRACKING IN CORNERS OF MOUTH AND PEELING INNER GUMS