[This review was collected as part of a promotion.] It's maybe something you have to get used to? There is so much baking soda in the toothpaste... i know it is arm and hammer but it is so overpowering. Im sure it gets your teeth nice and clean and white but I struggled to use it more than once because of the nasty taste

[This review was collected as part of a promotion.] The effectiveness of this toothpaste is impressive. After just a couple of weeks of use, I noticed a visible difference in the whiteness of my teeth, especially in lifting stains from my morning coffee. The application is standard, but the sensory experience is a standout—it has a clean, mild mint flavor that isn't overpowering and leaves my mouth feeling fresh without any burning sensation. The paste has a smooth texture and the packaging is sturdy and functional with a secure flip-top cap. Best of all, despite being an "Extreme Whitening" formula, the toothpaste is gentle and I experienced no durability issues like increased tooth sensitivity, which I often get with other whitening brands. A fantastic product that does exactly what it promises.

[This review was collected as part of a promotion.] Love the refreshing effect of this toothpaste. It leaves your mouth feeling clean, like you just left the dentist. Definitely, will be sticking with this product, glad I tried it, and the price is reasonable!

This toothpase caused an allergic reaction in my mouth and lips. I had swelling of the gums. Redne, swelling and peeling of my lips. I discontinued using it and the symptoms slowly disappeared. Then after using the toothpaste for two days, my symptoms returned. After searching online I found several reviews where others experienced the same redness, swelling, peeling and even sores. These reviews helped me confirmed my discovery. I would like to know what ingredient in the toothpaste is the cause of the allergic reaction.

[This review was collected as part of a promotion.] This is a great toothpaste! I really enjoyed how clean it made my mouth feel and how fresh my breath was after using. I also love the whitening ingredients and after using this toothpaste for a while I do feel like I see a difference in the stains on my teeth.

I bought Advance White over my usual brand to see if it could boost the whiteness of my teeth. I used it for the first time yesterday morning. After dinner, I started feeling areas of irritation in my mouth, mostly to the inside of my lower lip. The feeling worsened over the next few hours, as both lips started swelling. At first, I thought it was an allergic reaction to something I ate, but there was nothing new in my diet. As the issue worsened, I went to the mirror. My lips were visibly swollen and I had what appeared to be burns around the outside of them with the lower lip being worse than the upper. I immediately realized it was the toothpaste. I looked at the label and read the warning about discontinuing use if irritation occurred. I applied some healing ointment around the outside of my mouth. This morning the swelling has gone down somewhat, but during the night, my gums became sore around all of my teeth, and the corners of my lips are cracked. This is quite an uncomfortable situation! In using the website to make contact with Church and Dwight Co. Inc, today, I see that others have had similar experiences. How disappointing!

[This review was collected as part of a promotion.] This toothpaste really does help whiten teeth. I enjoyed the mint flavor, it helped my mouth feel refreshed and clean. Also, I felt my breath smelled better after using it. It is super easy to use, just squeeze out the desired amount on your toothbrush, and brush. The only thing that I did not like is that it is not good for sensitive teeth. I have sensitive teeth, and using it sometimes bothered my sensitive teeth, but otherwise I enjoyed all other aspects of it. I would highly recommend!

[This review was collected as part of a promotion.] The flavor of the toothpaste was minty. The effectiveness of my breath lasting long was a good point value to me. The packing is easily to spot in the store along with the flavor of the toothpaste. I liked this product.

I regularly use this toothpaste as it is vegan, i think it's very effective but the latest tube i bought has the same size packaging but only holds 75g of toothpaste unlike the previous tube which held 125g i think if the amount of toothpaste is reduced then consider the planet and also reduce the plastic packaging !!!

Gave me allergies when I used My lips swollen immediately and my tongue it was horrible It looks like I put botox , I was going to the hospital but I read that you can rinse a lot of times with salt and warm water I wouldn’t recommend it