It has been a week since I started using this toothpaste and it has been the worst experience ever! My entire mouth, gums, cheeks, roof, tongue and lips having been on fire! My lips are swollen and constantly peeling. I have no taste and all I have been able to eat is yogurt and drink water. I am using my granddaughter's toothpaste now and pray this heals soon. Please use with caution! I wouldn't wish this experienceon anybody!

I have been using this product for 14 years and I have never had an issue! It always kept my teeth white and clean! This last tube absolutely wrecked my lips and corners of my mouth. This last tube caused severe rash, bubbling at the top of my lips, inflammation and very painful burning. I am disappointed because I’ve used it for so long!

I wouldn’t wish this on my enemies. Not that I have enemies, but this stuff made my teeth ache and feel like, I can’t even describe. For somebody who has had very good strong, white teeth for 50 years went from that to having extreme sensitivity and what felt like an enamel being stripped away. At first, I wasn’t sure what was happening. Once I switched to this toothpaste within two weeks, started my teeth ache and within two weeks of stopping my teeth seem to be getting much better. Two months later seems back to normal.

I used this Monday and Tuesday (morning only) putting a tiny dab on my toothbrush. I used my regular toothpaste at night. Tuesday night I could feel something strange happening with my lips. I woke up Wednesday to huge red lips. They were so swollen I was embarrassed to go to work. My gums were very sore, the outside of my lips very chapped, and two small painful ulcers under my tongue. Today is Friday. The swelling is finally gone but my lips are still a little chapped. Gums are still sore and the ulcers are still just as painful. Trying Chloraseptic to help with the pain. Horrible experience!

My lips are severely dry and my tongue developed fissures. The corners of my mouth are so dry and cracked, it hurts to open. I thought I had an allergic reaction to something I had eaten and even thought my friend's dog gave me some bacterial infection. Even went to the doctor's to get it checked out. I can't believe toothpaste could cause such adverse reactions.

Ive used arm & hammer for at least a year or two but the last tube I used was the advanced white and I started noticing my lips becoming very dry and chapped. A few days later I developed sores on my tongue and the corners of my mouth had split and were burning. I had a red itchy painful rash around my lips that looked like I had been licking my lips and I could not figure out what was causing it. I tried so many things and when I read that it could be the toothpaste I saw several other eerily similar reviews and immediately stopped the toothpaste. Im day 3 into stopping this product and my mouth is slowly healing. Im sure it isnt happening to everyone but it appears to be kinda common based on reviews so beware! This is the first time ive ever had this happen from toothpaste and I wouldnt wish it on my worst enemy!

Awesome toothpaste don’t listen to any of the negative reviews, this is the best of the best. Those whining about it being dangerous and all that nonsense probably use too much or brush the wrong way.

Used this product for a week and developed raw sensitive lips. Have been using vaseline for the last four days to heal them but still very raw. Do not recommend this product. Have never had this reaction before.

I’m suffering for a week with pain in my lips, tongue, gums and mouth after using the Advanced White toothpaste for two days. I looked online and read about other consumers having the same experience. This is not a safe toothpaste.

[This review was collected as part of a promotion.] The effectiveness of this toothpaste is impressive. After just a couple of weeks of use, I noticed a visible difference in the whiteness of my teeth, especially in lifting stains from my morning coffee. The application is standard, but the sensory experience is a standout—it has a clean, mild mint flavor that isn't overpowering and leaves my mouth feeling fresh without any burning sensation. The paste has a smooth texture and the packaging is sturdy and functional with a secure flip-top cap. Best of all, despite being an "Extreme Whitening" formula, the toothpaste is gentle and I experienced no durability issues like increased tooth sensitivity, which I often get with other whitening brands. A fantastic product that does exactly what it promises.