[This review was collected as part of a promotion.] Love the texture of this toothpaste. You can really feel the cleanliness it leaves after brushing your teeth. I noticed an improvement on the color of my teeth. I am a big coffee drinker, so it at least maintained the same shade opposed to darkening the teeth.

[This review was collected as part of a promotion.] This is a great toothpaste! I really enjoyed how clean it made my mouth feel and how fresh my breath was after using. I also love the whitening ingredients and after using this toothpaste for a while I do feel like I see a difference in the stains on my teeth.

[This review was collected as part of a promotion.] The effectiveness of this toothpaste is impressive. After just a couple of weeks of use, I noticed a visible difference in the whiteness of my teeth, especially in lifting stains from my morning coffee. The application is standard, but the sensory experience is a standout—it has a clean, mild mint flavor that isn't overpowering and leaves my mouth feeling fresh without any burning sensation. The paste has a smooth texture and the packaging is sturdy and functional with a secure flip-top cap. Best of all, despite being an "Extreme Whitening" formula, the toothpaste is gentle and I experienced no durability issues like increased tooth sensitivity, which I often get with other whitening brands. A fantastic product that does exactly what it promises.

[This review was collected as part of a promotion.] Love the refreshing effect of this toothpaste. It leaves your mouth feeling clean, like you just left the dentist. Definitely, will be sticking with this product, glad I tried it, and the price is reasonable!

[This review was collected as part of a promotion.] I am a big fan of using a simple ingredient like baking soda to clean and whiten teeth, so I thoroughly enjoyed this toothpaste. Felt no irritation and it reduced the yellowish appearance of my teeth. Definitely recommend for those with sensitive teeth as it is not abrasive, and it doesn’t leave a burning sensation as most whitening toothpastes do, at least in my personal experience.

I’ve been using the Advanced White, Extreme whitening for years but it appears to no longer be on the market. I looked online here to see if the redesign/branding of the Advanced White hade hydrogen peroxide (as this is something I found very beneficial in the Extreme White version) and the description on the Arm and Hammer page for this product says it does. However after using it, I noticed I couldn’t taste the peroxide (it has a very distinct flavour), and read the ingredients on the box to find that there is no peroxide. I also checked the ingredients list linked on the same page, and it does not contain peroxide. I just want to somehow bring this to the attention of the company so they can change the description to not be misleading. Otherwise the toothpaste does what it needs to do. I will switch over to the Peroxicare toothpaste next time as I know this has the peroxide.

[This review was collected as part of a promotion.] It's maybe something you have to get used to? There is so much baking soda in the toothpaste... i know it is arm and hammer but it is so overpowering. Im sure it gets your teeth nice and clean and white but I struggled to use it more than once because of the nasty taste

[This review was collected as part of a promotion.] Pretty good toothpaste overall. The packaging is simple and easy to use. I do feel like it helps keep my teeth looking whiter and cleaner without causing too much sensitivity. The flavor is fresh but not overpowering, and for the price it’s a solid value.

[This review was collected as part of a promotion.] If you like anise/licorice and saltu stuff, then you'll like this. Sadly, I dislike both so I am not a fan. It's still a good toothpaste, though. My mouth feels clean. It's a decent price and the packaging is good. My family will enjoy it :)

[This review was collected as part of a promotion.] The flavor of the toothpaste was minty. The effectiveness of my breath lasting long was a good point value to me. The packing is easily to spot in the store along with the flavor of the toothpaste. I liked this product.