I've been using this almost my whole life. No toothpaste compares. I feel totally clean ALL DAY and never have to use white strips. Never had a cavity in my life. I'll never switch brands. I've been recommending this brand to friends and family for as long as I can remember. One tip: Break your brushing routine up into 2 (rinse and re apply) every morning for a cleaner feel and smell...weird but it works much better that way.

[This review was collected as part of a promotion.] I never thought I would like a toothpaste as much as I like this one! I noticed a difference in the whiteness of my teeth within a week of using it. It has a nice, fresh minty taste that makes my mouth feel so clean. I would definitely recommend and will continue to use! I did receive this in exchange for my honest review.

[This review was collected as part of a promotion.] I purchased this a week ago and my teeth feel cleaner. It’s almost like getting your teeth cleaned at the dentist My teeth appear to have brightened. My teeth feel stronger. My breath is fresh! I definitely recommend this toothpaste

[This review was collected as part of a promotion.] I have heard amazing things about Arm & Hammer toothpaste. It is grainy as expected with baking soda, and the flavor is strong. Will definitely take getting used to. That was the only thing that made me turn back from it. If there was a mint flavored one maybe it would not be that bad. I will note that I haven’t noticed any whiting but I’m sure I just need to use it for longer.

[This review was collected as part of a promotion.] This is the perfect travel toothpaste. I recently brought it on a trip with me and was so pleased with the product. You can tell how strong the baking soda is, but in a refreshing way. I loved being able to use such a quality product on my trip .

[This review was collected as part of a promotion.] I really enjoyed using this toothpaste. It made my teeth and mouth feel very clean. It has a great minty flavor. I like that it is made with baking soda for a more nature ingredient. I haven't used it long enough to know if it makes a difference on whitening my teeth.

[This review was collected as part of a promotion.] This toothpaste has a great taste and leaves your mouth feeling super fresh and clean. I’ve been using it for a week or so and can feel the difference compared to my old toothpaste. Will be buying this brand from now on.

[This review was collected as part of a promotion.] I am a bit of a snob when it comes to teeth as I work in the dental health field.  I have access to many toothpaste brands and I have to say rarely does a toothpaste surprise me. The texture and taste is decent with this. When a toothpaste "claims" to be "advance white with stain defense", it better impress me and usually all the ones I have tried let me down. Doesn't matter expensive or not, they all have fallen short of the claims. Well this one WORKS and is different. It actually does what it states. It whiten my teeth after just first use and made my teeth feel clean If you want white, squeaky clean teeth? This is it.

[This review was collected as part of a promotion.] This toothpast has the traditional minty smell and feel so it leaves your teeth nice and clean. I have only been using it for a few days but I definitely see a little bit more brightness in my teeth. As for the stain defense claims, I would have to try it out for a longer period of time to really tell

[This review was collected as part of a promotion.] Arm and Hammer - ARM & HAMMER™ Advance White™ Extreme Whitening Toothpaste Really works! I’ve noticed my teeth are whiter than they have ever been after I started using Arm and Hammer! My mouth feels fresher and more clean than I ever before! I’m happy I have found this toothpaste and will continue using it in the future!!