[This review was collected as part of a promotion.] I am so excited to see results from this tooth paste!! I have not been using long enough to see any results but I have high hopes it will make a difference. I donwish it could taste better like more mint. But as long as it deep cleans and whitens like it should I don't mind the taste. It's not bad, just not what I'm used to. Leaves my mouth feeling clean.

[This review was collected as part of a promotion.] The flavor of the baking soda was overpowering. If you’ve ever tried a baking soda teeth scrub, this is what the toothpaste tastes like you’re doing. It grossed me out terribly with the mildly sweet taste. Was not minty which I think would’ve made a big difference. Would not personally buy. Did help my teeth feel very clean for awhile after.

[This review was collected as part of a promotion.] I got this almost a week ago and iam glad at the way my mouth feels. Ive gotten compliments on how my mouth looks. Im going to buy a bigger tube of this. I will and i have recommended this to people and text some.

[This review was collected as part of a promotion.] I’ve been using this for a month, i notice very light whitening, but i didnt expect anything extreme like the name to begin with anyway. It’s not overly minty, the size is good for the price and it last for a while (6 oz vs other brands have less) texture is easy to squeeze not too thick. I like the traditional long tube, it’s easier to squeeze. Overall im very satisfied

[This review was collected as part of a promotion.] Love the texture of this toothpaste. You can really feel the cleanliness it leaves after brushing your teeth. I noticed an improvement on the color of my teeth. I am a big coffee drinker, so it at least maintained the same shade opposed to darkening the teeth.

[This review was collected as part of a promotion.] After using it for awhile, I saw a difference in my teeth but not so drastically. The taste isn’t the best, it has a very strong baking soda taste. If you’re used to the strong baking soda taste then this product is definitely for you!

[This review was collected as part of a promotion.] This toothpaste is great. It leaves my mouth feeling fresh and clean all day. I love the new and improved taste. It's not so strong but still provides that fresh feeling. It does a good job at protecting against stains. I recommend.

[This review was collected as part of a promotion.] I tried the arm & hammer advance white extreme whiting toothpaste it taste was good and it felt good on my teeth it made them feel good it made my teeth look nice and smell good I would get this toothpaste again

[This review was collected as part of a promotion.] I love that this was not Overpowering. My son's do not like anything strong and this helped make it easier to use for all of us. I love the fact that it is baking soda which I know is great for whitening. I No longer have device several different toothpastes for the family. We could all use one now.

[This review was collected as part of a promotion.] This toothpaste was alright. At first use you can definitely taste the baking soda. It is a little bit overwhelming at first. The mint flavor is not really there. Seems to do a good job at cleaning the teeth.