[This review was collected as part of a promotion.] I am loving the new Arm & Hammer formula for this toothpaste. It tastes AMAZING! Mouth clean feeling is super tops!! It is super refreshing with no bad baking soda aftertaste the previous product had…Highly recommend 11/10

I've used Arm & Hammer products since my childhood so bought the Advance White to try and sorry, I hate the taste!! I'll try it again though because I don't want to waste the tube and all the reviews say it works great for whitening -- but I need to adjust to the taste first!

[This review was collected as part of a promotion.] This Arm&Hammer AdvanceWhite toothpaste left my teeth feeling smooth and clean which I really liked, but it has a weird taste. It’s also salty which I guess would be from the baking soda. I wish it was more minty. I haven’t noticed much in terms of whitening since I’ve only used it a few days. I would love it more if the taste was better.

[This review was collected as part of a promotion.] I used Arm & Hammer Advance White over a period of time so I can see if it made a difference. I love how fresh it makes me teeth feel. It gets foamy and removes plaque while also helping to prevent stains. My favorite is how it has maid my teeth slightly whiter over time without any pain like a lot of whitening products can give. I will continue using this for sure!

[This review was collected as part of a promotion.] Toothpaste is glamorous, you want one that does the job and leaves you with a clean fresh feeling. Arm and Hammer Advance White does plus it gives you the extra boost to battle those coffee and tea stains on your teeth.

[This review was collected as part of a promotion.] Good toothpaste, the brand supports the quality of the product but other than that, I don't believe there is something out of this world for this toothpaste. I've been brushing my teeth for a week already and haven't noticed a change in whitening.

I have always liked Arm and Hammer and decided to give this a try. I used it about two weeks and enjoyed the taste and how teeth felt and then it totally destroyed the inside of my lips and gums ! They started feeling raw and irritated and the next day my lips had completely swelled up and were all red and ulcerated., even the exterior of lips all dry and chapped.At first I thought was from another whitening toothpaste I had used, so I stopped both and used a paste I knew was fine, until my lips healed- it was so painful, hard to eat or have hot drinks- took about a week to heal. I then tried the arm and hammer just one day and my lips are all ulcerated and swollen again! There should be a warning about this as I am sure more people are having bad reaction to this!

[This review was collected as part of a promotion.] This is a decent toothpaste. I don’t feel like it left much of a film on my teeth which I like. I’m not sure how well it’s whitening just yet though. It doesn’t make my breath as fresh as some others do but it still makes my mouth feel clean.

[This review was collected as part of a promotion.] i love this tooth paste , you start seeing results just a few days after using , it doesnt leave a bitter after taste in ur mouth and you have fresh clean breath for hours after and ur teeth feel clean , this is one product i will be buying and using alot more often

[This review was collected as part of a promotion.] I’ve never really found one toothpaste to be much different from the next, but I do like the freshness and experience of this one! The texture feels exfoliating, but not gritty. And the mint is a sweet mint, similar to the sweet mint chewing gum! Reminds me of Christmas. I might just be a convert to the full size! There’s a bit of tingling after, but not in a bad way.