[This review was collected as part of a promotion.] Been using this for a few days now and I prefer this over Colgate. Nice minty fresh breath that lasts for hours and actually looks like it's really whitened my teeth. This may just be me but I feel like when I eat ice cream now it doesn't bother me as much as it used to before. This is what I will be purchasing from now on, love it.

[This review was collected as part of a promotion.] Good toothpaste, the brand supports the quality of the product. Immediately I could feel the bold sharp cleaning of the product upon the teeth. It has an enjoyable sensation that was refreshing and tantalizing feeling to the gums. After a little brushing and using only a small amount the teeth felt clean as well as a full refreshed mouth. I like the deep cleaning and great taste. I definitely recommend this toothpaste and plan to keep using it.

I used it for year until I realized it has very high levels of Fluoride it. "Keep out of reach of children under 6 years of age. If more than used for brushing is accidentally swallowed, get medical help or contact a poison control center right away. Ingredients Active ingredient - purpose: Sodium Fluoride 0.24% - Anticavity toothpaste."

[This review was collected as part of a promotion.] Arm and Hammer advance white extreme whitening toothpaste works well. It is formulated with stain defense technology and peroxide and it does give you whitening power. It helps keep your teeth and gums healthy. It helps freshen your breath and your mouth feels really clean. The mint flavor is refreshing. You teeth feel so good and there is no leftover residue. I recommend this

[This review was collected as part of a promotion.] We received the advanced whitening toothpaste and we love it. The whole family has used it and no one has had any complaints!! It doesn’t leave a weird taste in your mouth after and it leaves your teeth, pretty and white.

[This review was collected as part of a promotion.] The flavor isn’t too strong and I notice a slighhht difference in whiteness but think I will definitely have to continue using it to see a difference and I will update my review here accordingly. I wish that the flavor was a little more minty, but it feels clean overall.

[This review was collected as part of a promotion.] I got this whitening toothpaste for my wife and myself because we were having our son's wedding coming up and we wanted to look our best. At our age, every little bit helps. We have used it for a while and it really seems to have done what it claims. The change is not dramatic, at least not yet, but our teeth definitely show an increased brightness. We will be continuing using it and expect that the results will even improve. Though we don't use toothpaste for the taste, this one is pleasant and leaves the mouth feeling clean.

[This review was collected as part of a promotion.] I feel like this toothpaste didn’t do an outstanding job of whitening my teeth but I do feel like it’s helped to prevent any extra staining from occurring- especially since I’m a daily coffee drinker. The other thing is a personal preference, but it doesn’t have a minty enough taste/aftertaste to me.

For years I have loved using Advance White gel, Breath Freshening, Baking Soda and Frosted Mint. It is wonderful and I can't imagine having to use any other toothpaste. I am upset that I have not been able to fine it lately. I am about to run out of my stockpile. Have you discountined the gel?

[This review was collected as part of a promotion.] I got this a few weeks ago it. I like it other than it is not for sensitive teeth. I will definitely will look for an Arm and Hammer with extreme whitening in a sensitive tooth paste. It does make your mouth feel fresh.