[This review was collected as part of a promotion.] This whitening toothpaste did it’s job! Aside from a clean mouth and fresh breath my teeth are easily a couple shades whiter. It tastes fresh and both the whiteness and freshness last quite a long time!

[This review was collected as part of a promotion.] This toothpaste is pretty good. The flavor is good and doesn’t have a yucky weird taste like some whitening toothpastes do… I feel like it has helped whiten my teeth a little bit but it has been anything too major.

[This review was collected as part of a promotion.] I am so excited to see results from this tooth paste!! I have not been using long enough to see any results but I have high hopes it will make a difference. I donwish it could taste better like more mint. But as long as it deep cleans and whitens like it should I don't mind the taste. It's not bad, just not what I'm used to. Leaves my mouth feeling clean.

[This review was collected as part of a promotion.] This product works well and is reasonably priced! The only reason it doesn’t get five out of five stars is it’s taste. Compared to other brands the taste is less than average. Definitely will help whiten your teeth.

I bought this product nearly a month ago, I brush my teeth three times a day and for two minutes every time I brush. I bought this product because I wanted to whiten my teeth and heard great reviews. This has not whitened my teeth at all. It has a gritty texture because of the baking soda, and it always leaves a bad aftertaste in my mouth if I don’t use my mouthwash.

[This review was collected as part of a promotion.] I bought this a few weeks back and have been using it daily twice a day and I have noticed my teeth are getting wider they have a nice clean feeling The taste isn't bad it leaves a nice fresh feeling in your mouth highly recommended love this stuff.

[This review was collected as part of a promotion.] This toothpaste tastes really salty to me! It has just a slight minty taste to it so I don’t even feel like my mouth is fresh after I have just brushed my teeth. As far as the whitening part to this toothpaste I don’t even know because I can’t use it long enough to tell if it would work.

[This review was collected as part of a promotion.] Love the texture of this toothpaste. You can really feel the cleanliness it leaves after brushing your teeth. I noticed an improvement on the color of my teeth. I am a big coffee drinker, so it at least maintained the same shade opposed to darkening the teeth.

[This review was collected as part of a promotion.] I have been brushing with ARM & HAMMER™ Advance White™ Extreme Whitening Toothpaste for about a week and haven't noticed a whitening effect. My teeth do feel very clean and this is a good toothpaste, but the extreme whitening hasn't happened yet for me. I will continue brushing with this until the tube is gone in case I just need more time. Hoping for better results so I'll try to update in a few weeks.

[This review was collected as part of a promotion.] After using it for awhile, I saw a difference in my teeth but not so drastically. The taste isn’t the best, it has a very strong baking soda taste. If you’re used to the strong baking soda taste then this product is definitely for you!