[This review was collected as part of a promotion.] I’ve been trying this Johnson’s Baby Lotion and I can say that the texture is very light, which makes it easy to apply and quick to absorb . Perfect for keeping my baby’s skin soft without feeling greasy. The moisturization is actually really good and lasts well throughout the day. The only thing I noticed is that the scent is a little bit strong for my preference to my baby , but it still smells clean and baby friendly. Overall, it’s a gentle, effective lotion and a good choice for everyday baby care.

Genuinely devastated over the change in formula as it completely ruined everything I used to love about this lotion. I've been using this lotion for my entire life as it has been (or was) the only lotion and scent that I could constantly use, enjoy, and tolerate with my sensory issues. The new formula unfortunately ruins everything I used to love about this lotion, which has left me without the old formula that has been both a constant in my life and my main source of sensory comfort. The new formula has a completely different scent that is very cloying and powdery that smells nothing like the old formula and I cannot stand the scent, and on my skin it's incredibly sticky and the stickiness doesn't go away for an excessively long time. My hands were literally picking up any particles they came into contact with like dust, lint, hair, etc. I cannot use this lotion anymore, it is nothing like the old formula and fails to provide any of the same comfort it used to. I am incredibly devastated to no longer be able to use something that has been so important for my self care, comfort, and sensory issues.

[This review was collected as part of a promotion.] Johnson’s Baby Lotion is gentle and non-irritating, making it safe for newborns and sensitive skin while helping reduce the risk of rashes. My family has trusted Johnson’s products for years. My nephew grew up using them, and now my newborn enjoys the baby lotion as part of his daily routine. After bath time, it keeps his skin soft, comfortable, and well-moisturized. We had just finished our last bottle, and thanks to Johnson’s Baby and Influenster, we received a new one right on time to continue using. We truly love Johnson’s products and rely on them for everyday care.

I have an autistic daughter 29. She has used Baby Magic lotion since I used it on her as a baby. She will not use anything else. Which I have tried to get her to use something cheaper. No way she loves her Baby Magic. Please never stop making it. It would be a bad thing for me.

[This review was collected as part of a promotion.] I love this it’s super gentle and keeps my baby’s skin soft and moisturized all day. It’s super easy to use no sticky feeling and absorbs quickly. Pleasant smell, suitable for sensitive skin. This will last me a few months and it’s easy to store.

[This review was collected as part of a promotion.] Initially I wasn’t a fan because it starts off with a sticky feeling which is a big pet peeve of mine - but - once you begin to rub it in and let it dry down, it leaves the most buttery soft touch ! almost like velvet !! I love this lotion - it has an amazing smell and the pump on the bottle has a lock feature for traveling or everyday storage so no messes are made !! We have been using for a few days now and we love it so much !!!

I bought this "new" formula. I HATE IT! I have been using j&j products since I was a kid. I'm 44 and still use the lotion. I love the old formula. Please bring it back. This new formula has a rough feel to it. While applying it to your skin. It also jas a sticky feeling until its completely dry. The smell is off. It doesn't moisturize my skin like the old formula. Please get rid of this crappy new formula and bring back the old stuff. I bought the biggest bottle to and I'm abt to toss it in the trash. Very disappointed. DONT BUY THE NEW FORMULA!

I am 68 years old and have used Johnson's baby lotion on my entire body neck down every day since I was a teenager. I don't wear perfume and people often would comment on how fresh my skin smelled. I survived the last minor change you made to the formula years ago but this current formulation with aloe and vit B5 is horrendous!!! It smells terrible and feels sticky and my skin does not feel moisturized at all! I thought maybe I had received a bad batch but when I went online to see if I could locate the old product somewhere, EVERY SINGLE review was a one star with the same complaints. Please let me know if there is anywhere to purchase the old product or when you plan fix this mistake and bring back the product that everyone liked for decades! Ps. I am a new grandparent and I have told my daughter not to buy this product for her child!

I have severe sensory issues and Johnson's baby lotion USED TO be the ONLY brand I could find that was non-greasy and didn't leave a film on my hands. Part of my sensory issues include using lotion near constantly, so the film this new formula leaves on skin is a HUGE downgrade. It's also a very noticeable difference from the old formula because of how frequently I use this product. Catch me switching brands FOR LIFE and never using Johnson's lotion again. DO NOT BUY this lotion because it will just sit on top of your (and your baby's) skin now. Awful. It even smells terrible now, the classic baby powdery smell is entirely missing. CHANGE THE FORMULA BACK.

[This review was collected as part of a promotion.] I recently received a sample bottle of this lotion from Influenster, and I’ve been thoroughly impressed with its performance. Before using it on my baby, I tested it on myself to ensure there were no allergic reactions or sensitivity issues. The lotion applied smoothly, absorbed quickly, and left my skin feeling soft without any greasy residue. After confirming it was gentle on my skin, I used it on my baby as well. I’m pleased to share that it caused no irritation and kept my baby’s skin moisturized throughout the day. The scent is light, clean, and pleasantly subtle—ideal for individuals and babies who are sensitive to strong fragrances. The formula feels exceptionally gentle, and I appreciate how nourishing it is without being heavy. Overall, this lotion exceeded my expectations in terms of texture, fragrance, absorption, and skin compatibility for both adults and babies. I would definitely consider purchasing it in the future and recommending it to others looking for a mild, effective moisturizer.