[This review was collected as part of a promotion.] I have used this baby lotion since I was a baby and have loved and used this product daily. I have very sensitive skin and this is the only lotion that works to keep me moisturized and not leave my skin a mess. But then this new 2025 formula comes out and I hoped it would be similar to the old formula but boy was I wrong. Not only has the feel of the lotion changed, but the smell and quality have as well. It is now super sticky until it drys down, which took quite a while, the smell is super baby powdery and is very overwhelming. Plus, call me crazy but my skin feels dryer as if I hadn't put anything on. Johnsons, why change one of your BEST products? If it ain't broke don't fix it. I will not be buying or recommending this to anyone unless the old formula comes back. :(

[This review was collected as part of a promotion.] My baby has sensitive skin and we have been trying to get one that isn’t so harsh and heavy on her skin and I would recommend this to anybody 10 out of 10! It doesn’t leave an oily base and it feels very smooth and makes her skin even smoother!

Bring back the ORIGINAL FORMULA!! This new formula sucks! I'm 53 years old and I've used this lotion as a daily moisturizer for over 30 years. You have ruined my daily routine. The old formula smelled great and once it was applied it did not leave a greasy or sticky residue. I used it on my face before applying my make-up. It left my face feeling moisturized and smooth with no residue. The new formula smells awful...like someone added cheap strong overpowering baby powder scent to the lotion. The beautiful smell of the original is gone. Also, I hate the feeling it leaves on my skin! You should at least keep the original formula for us folks who loved the nostalgic smell and texture of the original...so disappointed 😞

[This review was collected as part of a promotion.] Love this lotion! First of all, the packaging is great and the pump isn't finicky at all. The lotion is very creamy and moisturizing without making my baby's skin greasy or with any sort of residue. I notice that it absorbs into the skin quickly and makes it super soft. It has a nice, light, powder fresh scent that isn't overpowering at all. I haven’t noticed any irritation in my of my baby's skin since we started using it.

[This review was collected as part of a promotion.] I love this product, the smell and moisture it provides is amazing.. I wouldn’t use another brand on my babies, it keeps my littles skin soft and protected with Aloe and Vitamin B5.. Thank you so much….

I thought I was the only one who hated this new formula, but after reading all the recent reviews I know I am not alone. I have been using Johnson & Johnson's baby lotion my whole life! I used to try other lotions but they were never the same so I have always stuck with a brand I knew and loved. But after my last purchase this past month, I was very disappointed to find the consistency watery and cheap. It actually left my skin feeling drier after the application. I really hope you consider going back to the original formula!

I am not liking the new formula at all. As an adult, I’ve been using baby lotion for quite a few years. This new formula seems a bit watery. I don’t feel it is moisturizing my skin at all. After a few minutes of applying it, my skin feels dry. I don’t really mind the scent. PLEASE BRING BACK THE ORIGINAL! The lotion was thicker and I felt it moisturized my skin. This new formula is not doing it for me at all.

[This review was collected as part of a promotion.] Im a little disappointed that the scent changed when they changed the formula. I really loved the smell before, and now its okay but just not the same. It still works the same though. The packaging is slightly different now too, but still cute.

[This review was collected as part of a promotion.] We loved the Johnson baby lotion, that has coconut oil, aloe, and vitamin b5. It leaves my grandsons skin feeling soft and moisturied. You can tell he enjoys it also! It snells amazing and leaves a powdery soft scent to freshen up daily. Great for dry skin with 72 hour proven hydration. It did not leave my grandson’s skin with any added irritation, it only helped calm the skin. No added parabens or dyes. This is great for the whole family. The bottle was larger than similar brands so it was good value for the amount. The dispensing mechanism was flawless and easy to use. Overall, I am more than satisfied with this product and would Gladly use others from the Johnson’s trusted, classic brand.

Just bought and used 2 times just on my arms and hands as done every night. I went from the old bottle to the "new formula" and dislike it. The old was perfect...light, fresh, great scent and made my skin very soft. The new is sticky, takes forever to dry, and the scent changes (and not forthe better! Do not recommend...will be searching for something else.