The new formula with coconut oil is HORRIBLE. The original pi no formula was a staple in my home since I was a baby - I continued using it well into my adulthood - but this new formula and texture is absolutely disgusting. At one point Johnson's made an adult line which was fabulous as well and don't know why that was discontinued either, but the change in the baby lotion formula is just horrible. I have completely stop buying this product all together given the new formula. Please bring the original formula back.

[This review was collected as part of a promotion.] I absolutely love this Johnson's Baby Lotion! The texture is super soft and absorbs quickly without leaving any greasy feeling. It has a gentle, fresh scent that isn't overwhelming, and it keeps skin moisturized all day. I really like that it's made with aloe and vitamin B5—my baby's skin stays smooth, hydrated, and irritation-free. It's also hypoallergenic and dermatologist-tested, which gives me extra peace of mind. Perfect for babies, kids, and even adults with sensitive skin. Highly recommend!

The new formula that has been released doesn't have the same scent as the previous one. While the new formula isn't sticky like the last version, I'm not a fan of its smell. Could you please consider bringing back the old fragrance? The new one has a very strong scent.

[This review was collected as part of a promotion.] I remember this lotion from when I was kid! I love that they updated their formula and it leaves my baby's skin so soft! The only downfall is that it has fragrance. Would love it even more fragrance free!

[This review was collected as part of a promotion.] Johnson's baby lotion has always been a go to in my house. The light, clean scent is so comforting and never too strong. I love the pump packaging because it make makes it super easy to use, especially when you're in a rush. The absorbency is great on baby's skin, and the consistency keeps the skin moisturized.

[This review was collected as part of a promotion.] Favorite body lotion ever. My skin gets super dry and can be irritated by lotions with perfumes in them. This lotion is perfect for any age, not just babies. It is not greasy, goes on easily, and smells fantastic without overpowering.

We bought a bottle thinking it was the original/what we've been buying and it is apparently the “new formula” which has a really strong aroma that bothers our baby's skin and irritates our senses as well. We are really disappointed and have decided to change baby lotion brands because of this. Wish we can get our money back.

[This review was collected as part of a promotion.] I really like Johnson’s Baby Lotion for my kids. It has a light texture, absorbs quickly, and leaves the skin soft without feeling greasy. The scent is gentle and not overpowering. Great value and perfect for daily use, especially for sensitive skin.

[This review was collected as part of a promotion.] Johnson's Baby Lotion is light, gentle, and absorbs quickly without feeling greasy. It has a soft, clean scent and works well on sensitive skin, keeping it smooth and hydrated. Great for babies after bath time

Dear J&J, I sincerely hope you are not only reading these reviews, but LISTENING to your LIFE-LONG customers. This new formula stings my skin, leaves a sticky film, and has a strong perfume scent. Your products have been safe, gentle, and trusted for GENERATIONS and that's why families love it. Unfortunately, after nearly 50 years of being a faithful customer I will have to find a new product.