We’re glad you noticed our new improved lightweight formula that offers up to 72 hours of moisturization! It was a priority to upgrade and revolutionize the scent of our baby lotion. We made this change with consumers in mind and conducted testing that the new scent is more loved than the previous scent! The new fragrance has similar iconic scent notes, including rose, musk, and powdery, but is milder and more comforting than the current scent. We appreciate your feedback and have passed it along to the appropriate team.

Thank you for being a loyal consumer of our lotion over the years! We’re glad you noticed our new, improved lightweight formula that offers up to 72 hours of moisturization! It was a priority to upgrade and revolutionize the scent of our baby lotion. The new fragrance has similar iconic scent notes, including rose, musk, and powdery, but is milder and more comforting than the current scent. We made this change with consumers in mind and conducted testing that the new scent is more loved than the previous scent! We appreciate your feedback and have passed it along to the appropriate team.

Thank you for being a loyal consumer of our lotion over the years! Our Johnson’s® Baby Pink Lotion formula has been upgraded, now offering up to 72 hours of moisturization and a lightweight, non-greasy formula that absorbs quickly into the skin. This lotion is easy to apply and provides enhanced moisturization compared to the previous formula. The new scent of Johnson’s® Baby Lotion features a similar nostalgic fragrance, including notes of rose, musk, and powdery. We made this change with consumers in mind and conducted testing that the new scent is more loved than the previous scent! We appreciate your feedback and have passed it along to the appropriate team.

We really value your long-time support and appreciate you sharing your experience with the new formulation of Johnson’s® Baby Pink Lotion. While we redesigned the scent to be a milder, more 'comforting' take on our classic fragrance, we understand that changes to a favorite product can be a big adjustment. We’re glad to offer an improved formula that delivers 72-hour moisturization, but your personal take on the scent is just as important. I’ve passed your comments along to our product development team so they can hear directly from you.

Thanks to you and your family for using our products over the years. We recently updated our Baby Pink Lotion to offer a milder, more soothing scent and a formula that boosts hydration for up to 72 hours. The new fragrance has similar iconic scent notes including powdery rose and musk. We know how much fragrance matters, so we’ve made sure our team receives your feedback. We truly appreciate you sharing your thoughts with us.

Thank you for sharing your thoughts with us. We’re sorry to hear that the new formula didn’t meet your expectations. We’re glad you noticed our new, improved lightweight formula that offers up to 72 hours of moisturization! It was a priority to upgrade and revolutionize the scent of our baby lotion. The new fragrance has similar iconic scent notes, including rose, musk, and powdery, but is milder and more comforting than the previous scent. We made this change with consumers in mind and conducted testing to determine that the new scent is more loved than the previous one! This lotion is easy to apply and provides enhanced moisturization compared to the previous formula. We appreciate your feedback and have passed it along to the appropriate team.