Just bought the new and improved formula and my son broke out in a rash. The smell is bad and the texture isn't the same. I went and found a bottle of the old formula and threw away the new and improved bottle. I would not recommend this at all. And for people with sensitive please stay away from this new formula.

[This review was collected as part of a promotion.] I love its design and the new formula I like that it has a very rich smell and I love it I highly recommend it your design is very beautiful. It is very safe for the skin of our babies, I highly recommend them

[This review was collected as part of a promotion.] Thank you @influenster and @johnsonsbaby for the free product for an honest review!! Im normally not intrested in baby power-like scents but this lotion is AMAZING! The texture is smooth and non greasy like other brands! I've used it for a few weeks to make sure there's no negative effects on my son and I have ZERO complaints!!! The size of the bottle for the price is remarkable! Definitely more bang for your buck as they say! @influenster #complimentary @johnsonsbaby #JohnsonsBaby

From the very first use, you'll notice the difference: your baby's skin stays moisturized for hours and feels more supple and healthy. It's a reliable choice for moms and dads who want the best for their little ones, with a lotion that combines quality, softness, and protection.

[This review was collected as part of a promotion.] I remember this lotion from when I was kid! I love that they updated their formula and it leaves my baby's skin so soft! The only downfall is that it has fragrance. Would love it even more fragrance free!

[This review was collected as part of a promotion.] We loved the Johnson baby lotion, that has coconut oil, aloe, and vitamin b5. It leaves my grandsons skin feeling soft and moisturied. You can tell he enjoys it also! It snells amazing and leaves a powdery soft scent to freshen up daily. Great for dry skin with 72 hour proven hydration. It did not leave my grandson's skin with any added irritation, it only helped calm the skin. No added parabens or dyes. This is great for the whole family. The bottle was larger than similar brands so it was good value for the amount. The dispensing mechanism was flawless and easy to use. Overall, I am more than satisfied with this product and would Gladly use others from the Johnson's trusted, classic brand.

[This review was collected as part of a promotion.] This baby lotion feels extremely soft and smooth on your skin. It lasts long Jeopardy through the day. It takes away the dry skin the quality the value. The absorption of the lotion is amazing. It is 10 out of 10. I highly recommend.! and the quantity of it. The lotion comes in such a big size. It will leave your skin feeling extremely moisturized.!

[This review was collected as part of a promotion.] For as grown up as I am, I still use baby lotion to this day. Im madly in love with the scent. In the latest formula, what they have created is nothing short of its classic baby fresh scent, clean and lightweight formula. I found it too less greasy and hydrating at the same time. I was over the moon to learn Influenster was gifting a bottle of Johnson & Johnson in exchange for my honest opinion. I loved the new edition and the best part is the bottle is made from recycled items!

[This review was collected as part of a promotion.] Such a great classic baby lotion! Super moisturizing , pleasant scent & great size packaging! A little goes a long way! The smallest dollop can easily go head to toe for baby. Takes a little while to dry down, but once it does it's so smooth. The new pump style is a great addition and effortlessly dispenses the product.

[This review was collected as part of a promotion.] It's Johnson and Johnson lotion. What can I say? It is some of the best baby lotion on the market. One improvement I've seen is that it dispenses a lot better than the old style bottles. I'm not sure if they've improved it, but it goes on less greasy and more moisturizing. I still use it as an adult because the ingredients are clean.