[This review was collected as part of a promotion.] always have loved this lotion. goes on smooth, doesn't leave a greasy feeling, and soaks in pretty quick! and it gives that “baby” smell everyone loves!

Why is along standing lotion that was perfect changed? This new lotion has a weird odor and doesn't absorb as well. Now we need to find a different brand lotion.

They changed the formula to save money, at the expense of cutting quality to consumers. The new formula is runny, watery goo and does not give you the formerly luxuriously soft feeling.

[This review was collected as part of a promotion.] The consistency of this baby lotion has a very light consistency and smells great. It's definitely water-based, and doesn't leave a white/pink residue, and applies on smooth!

[This review was collected as part of a promotion.] This is fantastic lotion it works really well and is absorbed really fast. This doesn't make my baby break out and is very sensitive. This also comes in a cute pink color.

Very sad they've changed the old formula, the new formula is on the watery end not rich & thick creamy consistency like the old version, the new formula leaves your skin feeling very sticky, disappointed Please bring the old formula back!

[This review was collected as part of a promotion.] Nothing beats the good old fashioned johnson's baby lotion. it smells just like baby powder!! it goes on smooth and doesn't irritate my baby's sensitive skin.

[This review was collected as part of a promotion.] well this product is 100% reccomended If you have baby the scent is sooooo perfect the texture is amazing dries fast I'll always recommend this if you have a baby

[This review was collected as part of a promotion.] This lotion brings me back, the gentle scent, the soft texture, and the moisture that lasts, are things I can always depend on. It gives my babies soft skin and always evokes happy memories for me!

This baby lotion has been great for keeping my baby's skin soft and hydrated. It's gentle, absorbs quickly, and hasn't caused any irritation. I would definitely use it again.