[This review was collected as part of a promotion.] It's a good base lotion and absorbs well and is easy to apply. My issue comes with the overpowering baby powder scent this has. It's way too much and is highly unnecessary.

[This review was collected as part of a promotion.] Trusted and classic baby brand. Lightweight lotion with a powdery scent. Rubs in easily and doesn't leave a sticky feeling. A good everyday baby lotion.

[This review was collected as part of a promotion.] This lotion leaves my baby's skin feeling soft and hydrated without feeling greasy or heavy. The aloe Vera and vitamin b5 makes it gentle and soothing for daily use

[This review was collected as part of a promotion.] I love this lotion! The absorption is quick, the quality is great, and it is suitable for everyday use. The hydration lasts for hours, so the duration of moisture is impressive.

Too thin and “sticky”. Takes a long time to soak in completely. And the smell is not pleasant as before. So VERY DISAPPOINTED with this new formula. Can't we go back to the other one?

[This review was collected as part of a promotion.] this baby lotion smells amazing!!! It's super soft and hydrating on my baby, and my baby smells amazing all day. it's the perfect baby lotion for my toddler

[This review was collected as part of a promotion.] It smells like old baby lotion its very pleasant and moisturizing. Keep skin soft and moisturized.Its very gentle and doesn't irritate my kids skin .

This new formula smells disgusting and makes me feel sick!! It smells like old lady perfume. Nothing like how I remember it smelling wonderful on babies. Not to mention the feeling on the skin. Please change it back to original!!!!

[This review was collected as part of a promotion.] I love this cream dad my baby, its texture is light and leaves the skin super soft and smelling rich, the best, I have applied it to him since he was born and for me it has been the best product

[This review was collected as part of a promotion.] I love the aroma and how moisturizing it is perfect for my daughter it gives me everything she needs and its size is perfect to carry it in her bag 🩷