[This review was collected as part of a promotion.] Johnson & Johnson is one of the brands we use the most on our little guy. We have purchased the original not being a fan of the scent. Typically I put lotion and powder on my son but with this lotion I don't have to. It smells exactly like baby powder. It feels so sold and silky on the skin and a small amount goes a long way. It does not feel heavy on the skin and has a very long lasting scent. I have not seen any irritation on my baby's sensitive skin which is a plus. We keep it in his room which is always nice and kool which keeps it from sweating and getting moldy.

[This review was collected as part of a promotion.] As a mommy to two little, i feel like I can always rely on Johnson & Johnson to make reliable products. It has a signature product sent, and the long list extinguisher I want for my children's skin.

Just replenished our bottle. What a disappointment! Didn't see it said "new formula" on bottle. You will immediately notice after your first use. This new formula reminds me of much cheaper brands. Not a better formula. I can see a company updating labels to add QR codes etc. But then also notice the small print on back bottom. There is also a new company name KENVUE Brands (No longer has Johnson's there on back bottom as it does on my previous bottle-I still had) I wasn't going to return as I had opened. But since they ALSO changed company names along with this new formula, now it all makes sense. Everything's changed ... deceptive I will be returning.

[This review was collected as part of a promotion.] Smells great! It works well to sooth dry skin. My fiddler loves using it before bed every night. It doesn't feel oily or greasy on the skin which is really great. The price for the size of the bottle is fantastic and very fair.

[This review was collected as part of a promotion.] Johnson's baby lotion has the scent that is just so calming and relaxing. The lotion has an easy to apply consistency and soaks in well. It's great that there are no dyes or parabens. The price point is great and you get a lot of lotion. The squeeze bottle is easy to open and apply too. It's so nice to treat baby's skin well after a bath so they smell fresh and clean.

This lotion is very versatile and can be used not only for babies but also for adults with sensitive or dry skin. The packaging is simple, practical, and easy to use, making it convenient for daily routines. The application is smooth and effortless, as The lotion spreads easily and absorbs quickly without leaving a greasy feeling. The smell is soft, clean, and comforting, while the aroma has that classic baby scent that feels fresh and relaxing. Overall, it's a great everyday product that leaves the skin feeling soft and hydrated.

As an adult daily user, I reluctantly adjusted to the new formula several years ago. It made sense to remove the parabens, phthalates, dyes, and sulfates. I really missed the iconic smell! Why would you change it yet again? Terribly disappointed. It is so far removed from your iconic brand and is sad to see. It reminds me of New Coke in the 80s; bad decision! My advice, don't forget about those customers who have loyally used your prodcuts for years. Find a balance between marketing to newer generations while maintaining and keeping your loyal long time customers. Please consider giving us an option versus forcing our hand; many of us are moving on to your competitors as a result.

I can't get round the motive why a well established product changed it's integrity to a failure. The so called, new formula is just a gimmick. Seems they make the product cheap, got rid of fragrance and added more water. My 10 year old don't want to use it anymore. Now I got to find a different product.

[This review was collected as part of a promotion.] i love the smell of this lotion! it's so smooth and applies easily to your skin. you don't need to use a ton a little goes a long way. leaves my kids skin hydrated and i love that they updated their formula as well

So disappointed with Johnson and Johnsons new baby lotion formula wirh aloe and vitamin B5 in the pump bottle. I do not like the smell at all. I've been using their baby lotion for many years and now I will have to find a different lotion. Hopefully the original scent will still be available in smaller bottles. If not, you have lost a loyal customer of over thirty years.