[This review was collected as part of a promotion.] This is a great baby lotion. I did find the top a little hard to figure out how to open it. But, the lotion is super soft and didn't feel greasy. The smell is pretty strong, and even though it smells good, it's a bit much for me. But it makes your skin feel so soft!!

[This review was collected as part of a promotion.] I love this baby lotion! The smell is not too strong, it’s a baby friendly smell, subtle and light. Keeps my daughters skin feeling smooth all day. Easy to apply and the bottle is nice and thin but also durable. Leaves my child’s skin soft and smelling good.

[This review was collected as part of a promotion.] The new formula keeps my baby skin soft and moisturized all day. I love the scent where it’s not too overpowering but rather clean and comfortable. Definitely a staple in our house and even my two year-old is ready to start her nighttime routine with it.

[This review was collected as part of a promotion.] Absolutely love this baby lotion. Smells like a new born baby, and feels so soft and smooth. Leaves my baby’s skin feels fresh and clean and I know it’s protected. Large quantity for a great value. Cute packaging, wish the flip top was a pump top.

[This review was collected as part of a promotion.] Johnson’s baby lotion is our go-to for dry baby skin! It has a classic baby lotion smell and it absorbs nicely. The package is cute and it’s easy to keep in a caddy at our diaper changing station or in the bathroom for after bath!

[This review was collected as part of a promotion.] My daughter loves using this pink lotion, a small amount is enough to spread evenly. It absorbs easily and keeps her skin hydrated all day long. She and I both love the smell of the lotion. It’s become a ritual for her to get the baby lotion on after her evening bath. Highly recommended for young children especially in the winters.

[This review was collected as part of a promotion.] This Johnson’s baby lotion with aloe and b5 keeps your skin soft, smooth, and hydrated. Gentle scent, perfect for sensitive skin. Light texture so it doesn’t feel heavy on your skin. Easy-to-use bottle as well.

[This review was collected as part of a promotion.] I like that it comes in a cute pink container but the lotion itself is dye free, it smells like a soft baby powder scent it’s not a bad over powering smell but strong enough to make you smell great! It absorbs and drys quickly, it’s a nice added touch after our nightly bath time routine. Love that it has vitamins as well!

Ok, I have been meaning to write this for months... why in the world did you change the formula of you baby lotion? I absolutely hate new the fragrance. I became an avid J&J Baby Lotion user when my daughter was born in 1996, she continued using it as an adult and started using it for her daughter, who was born in 2019. I picked up my usual 16.9 oz w pump, and we noticed the new frangrance. The lotion no longer has the "baby" smell, which made it famous. I have searched everywhere trying to find the original scent to no avail. I am totally disappointed and actually quite annoyed that the scent was changed!

This new formula is HORRIBLE, smells awful, runny and feels slimy. I can't believe you changed this lotion that has been around for years. I have been using the original lotion for my skin for years and was extremely happy as it kept my skin hydrated and soft. I will throw away this bottle and am extremely UNHAPPY about the waste of my money. It is way under one star, perhaps an F minus. BRING BACK THE OLD FORMULA!!