[This review was collected as part of a promotion.] My twins had some bumpy irritated skin after being outside all day. After a bath and some of this lotion that absorbed into their skin so easily, was not too think on my hands while applying, and was easy to squeeze, they had their baby soft skin back! The smell is there, but not too strong. Their skin is still soft and moisturized next day!

[This review was collected as part of a promotion.] As a mom of 2, I've used many different brands of baby lotion. Johnson's Baby is my tried and true brand. I was cautious when I learned they changed the formula of their baby lotion, but I am pleasantly surprised with the quality! I just started using their new Aloe and Vitamin B5 baby lotion and I love it. The consistency isn't thick so it rubs in nicely, leaving my baby's skin smooth and soft. It doesn't leave a greasy film behind, which is a huge plus! The scent is different from the original lotion, but I don't mind that change. I'm happy with the size of the bottle, as you get a lot of use out of one purchase. The packaging is super cute and clean, definitely a great addition to a basket for baby showers!

I have used Johnson& Johnson lotion for 48 years and always loved the classic lotion. Ever since you change to the new formula and changed packaging label it's not good anymore. The classic scent is gone. Now it smells like chemicals. The lotion is watered down. I will have to look for a new lotion.

[This review was collected as part of a promotion.] This baby lotion has a soft scent and feels very gentle on the skin. I like this packaging because it's easy to use and the dispensing works well without making a mess. I think it's great for everyday use and suitability for sensitive baby skin.

Bring back the original! The new version is not at all improved, and in fact, it smells rather like a rotten muskrat. Why did you exchange the gentle, pleasing, soft smell of the original for something so strong and pungent? I will not be buying this product again even though I used the original for well over forty years.

[This review was collected as part of a promotion.] I absolutely love this Johnson's Baby Lotion! 💖 The texture is super soft, lightweight, and leaves my skin feeling deeply hydrated all day long. The scent is clean, fresh, and comforting without being overpowering. I also love how gentle it feels on my skin, making it perfect for daily use after a shower. The formula absorbs quickly and gives my skin a smooth, healthy glow. Definitely one of my favorite lotions for soft and nourished skin

I've been using Johnson's baby lotion for not only my kids but myself forever, it was literally my daily go to. I recently restocked on a bottle and noticed a huge difference, and I was immediately disappointed. This new formula doesn't smell or feel the same. The product is watery and smells like a cheap store brand baby lotion. I really wish they would've done a separate “natural/free” line for those who preferred it and kept the original. My heart is broken.

I absolutely hate this latest version of the pink baby lotion! The thickness is no longer there and the smell is so faint. I use to love when people would ask me what fragrance was I wearing and I would reply J& J baby lotion. It has been a staple in my household for over 5 decades! If you insist on having this new version fine BUT keep the original one as an option for the millions of us that love it. But if you don't care about the wants of your consumer there are other lotion companies out there that will. Oh and if you have the older versions sitting around why not do a “Closeout Sale” so we can get the remaining ones....

[This review was collected as part of a promotion.] I tried this lotion on my sons and it does hydrate their skin well, especially now that the weather is hot and dry. I like that it doesn't feel heavy and it's easy to rub into their skins. However I'm not a big fan of the scent at all. I think it's overpowering for a baby lotion.

[This review was collected as part of a promotion.] We love the Johnson and Johnson baby lotions in our house so much! It's one of my favorite scents for baby products and we love how great it works!! It's so long lasting, and I personally like the flip top compared to pumps and lids like BBW has because lotion doesn't dry and get stuck when you try to use it. My kids are so sensitive to lotions/soaps but Johnson and Johnson's never caused any breakouts or skin irritation!!