[This review was collected as part of a promotion.] The Johnsons Baby lotion we received absorbed very well. It has a baby dry scent to it and perfect for my children. I’m happy it has Aloe and B vitamins as well especially for my son’s extra dry skin. We give it 5 stars. Perfect for sensitive skin.

[This review was collected as part of a promotion.] Baby lotion by Johnson and Johnson. I'm not a huge user of their products due to added ingredients and scents. It's fine for my older kids but all of my kids have had sensitive skin as babies and these lotions and washes break them out. But it's a decent product for kids with no skin issues.

I've been using Johnson's Baby products for a long time, and I always loved their original scent. However, I recently noticed that the fragrance has changed, and unfortunately, I do not like it at all. The new smell is very unpleasant to me and completely different from what it used to be. I truly miss the original fragrance, which was gentle and comforting. I hope you consider bringing it back, as it was one of the main reasons I trusted and loved your products.

[This review was collected as part of a promotion.] I love this Johnson and Johnson baby lotion the comfort knowing the effectiveness for my baby's delicate skin. This product is light and application is easy not leaving a gross residue quantity of this product is 1 bottle. I would recommend!!

[This review was collected as part of a promotion.] I have always used Johnson's baby products. Trusted brand. Very soft light lotion and leaves no residue. Easy to use flip top bottle. Absorbs into skin without being sticky. It smells so good and is such a gentle moisturizer to the most delicate skin. Heck I even use it!. I massage this onto my two year old after bath time and he loves getting pampered.

I absolutely hate this latest version of the pink baby lotion! The thickness is no longer there and the smell is so faint. I use to love when people would ask me what fragrance was I wearing and I would reply J& J baby lotion. It has been a staple in my household for over 5 decades! If you insist on having this new version fine BUT keep the original one as an option for the millions of us that love it. But if you don't care about the wants of your consumer there are other lotion companies out there that will. Oh and if you have the older versions sitting around why not do a “Closeout Sale” so we can get the remaining ones....

I've used Johnson's Baby Lotion for years and always appreciated the classic formula, but the new version is great big step down. Do not be suprised if you see a decline in sales. First, the scent has clearly changed. The original lotion had that clean, soft baby powder smell that many of us grew up with. The new formula smells noticeably different and much more artificial. It's honestly disappointing because that signature scent was part of what made the product special. Second, the texture is no longer the same. The old formula absorbed quickly and left skin feeling soft. The new lotion feels heavier and sticky, and it takes longer to absorb. It doesn't leave the same smooth, clean finish that it used to. It feels like a residue is present. Finally, it really feels like the original formula that people trusted has been replaced with something inferior. For longtime customers, the change is very noticeable. The classic version worked well and didn't need fixing. I'm in the market now looking for a replacement.

Ok, I have been meaning to write this for months... why in the world did you change the formula of you baby lotion? I absolutely hate new the fragrance. I became an avid J&J Baby Lotion user when my daughter was born in 1996, she continued using it as an adult and started using it for her daughter, who was born in 2019. I picked up my usual 16.9 oz w pump, and we noticed the new frangrance. The lotion no longer has the "baby" smell, which made it famous. I have searched everywhere trying to find the original scent to no avail. I am totally disappointed and actually quite annoyed that the scent was changed!

The new formula is not good for babies skin. The new smell is extremely chemically unpleasant for me. Much less a new born. It is so watery… this leads me to believe they're cutting costs and corners somewhere. I noticed after only 30 minutes of putting this on my baby she was ashy. As when I got the old bottle her skin is smooth for several hours. I will be switching companies even their baby shampoo, you can't make such drastic changes like this when it comes to newborns. Please please please bring back the old formula and I will repurchase but I will be telling everyone not to buy anymore.

Just bought a bottle of the "new, improved" formula of lotion. It's smell is not the pleasant familiar scent. It's texture is different. I have used the "old" formula for 30 years as my go-to for face and body lotion and loved it's moisturizing effect. After 5 days of using this new formula, my hands are dry and itchy; my skin on arms and legs do not feel moisturized as before. We have a grandbaby arriving in June; this product will NOT be used and we will be trying other companies products to find a new favorite. Bad move to change this product!! Hesitant to even recommend the new baby wash/shampoo formulas. You've lost a loyal customer.