[This review was collected as part of a promotion.] Finding a baby lotion that works for babies sensitive skin without making them smell like a medicine has been a journey. This stuff is a life saver, thick enough to heal rough patches but it is absorbed instantly so it isn’t slippery by any means.

[This review was collected as part of a promotion.] I like the new design and seal, instead of having to peel open after opening it it has a plastic seal which is very easy to remove. It's also much easier to open with a slightly elevated tip so that you are not putting pressure on your nails. Easy snap shut to help you know that it was closed properly. Look of the bottle is a more modern smooth feel. I do wish it had an indentation for a grip. Not oily easy to rub in formula and feel. The texture is smooth and consistency and is not too thick. Has aloe and vit b. My reason for 5 star is that I personally was not a fan of the odor, was a baby powder type of fragrance. I also would prefer if less came out at once/smaller dispensing hole but that is just my preference.

[This review was collected as part of a promotion.] The packaging is very practical and convenient for daily use. It leaves a long-lasting soft feel on the skin, which is ideal for high sensitivity. It offers excellent value for money. I highly recommend it for the daily care of the whole family; it is a true staple.

I can't get round the motive why a well established product changed it's integrity to a failure. The so called, new formula is just a gimmick. Seems they make the product cheap, got rid of fragrance and added more water. My 10 year old don't want to use it anymore. Now I got to find a different product.

[This review was collected as part of a promotion.] Johnson’s baby lotion is our go-to for dry baby skin! It has a classic baby lotion smell and it absorbs nicely. The package is cute and it’s easy to keep in a caddy at our diaper changing station or in the bathroom for after bath!

[This review was collected as part of a promotion.] i love the smell of this lotion! it’s so smooth and applies easily to your skin. you don’t need to use a ton a little goes a long way. leaves my kids skin hydrated and i love that they updated their formula as well

[This review was collected as part of a promotion.] This stuff is great! I use it on my son and I used it on myself. It’s very hydrating, you can store it anywhere, it comes out of the bottle good, the packaging is top notch! It seems to keep skin smooth for a while and smells good.

[This review was collected as part of a promotion.] Not my favorite lotion ever. It unfortunately has such a strong scent to it, that I could never lather my baby in this! It would simply be way too overpowering. It’s a thinner lotion which isn’t a bad thing- it dries fast but I feel like I would have to reapply because of how thin it feels. It also gave my daughter a slight reaction after a few uses. Could be good for some, but we probably wouldn’t use this consistently.

This new formula is HORRIBLE, smells awful, runny and feels slimy. I can't believe you changed this lotion that has been around for years. I have been using the original lotion for my skin for years and was extremely happy as it kept my skin hydrated and soft. I will throw away this bottle and am extremely UNHAPPY about the waste of my money. It is way under one star, perhaps an F minus. BRING BACK THE OLD FORMULA!!

[This review was collected as part of a promotion.] This Johnson’s baby Lotion with aloe & vitamin B5 is a thin formula that is easy to dissolve in your skin giving you a good moisturized with a nice scent. This is great for newborn babies that provide 72hr of hydration. This new formula is better than the old one I feel that with less product you get a nice moisturizer in your skin.