If I could leave a 0 star review I would. The new scent is TERRIBLE. My family has been using this for our kids for generations but I will definitely be changing brands now. So disapponted.

I am very disappointed with the new formula it feels sticky it doesn't smell good i don't like the way it feels on my skin, why did they change the formula

I hate the texture and the scent. I loved the original product & long lasting scent. It was light, not sticky as this one and scent was like no other product, now that's changed. I definitely WILL NOT be buying your products ag as in.

Please bring back the previous formula. The current Johnson & Johnson Baby Lotion (pink bottle, as of August 2026) feels waxy, doesn't absorb as well, and has an unpleasant scent compared to the original. The old formula was much better. Thanks!

Terrible new formula in every way! At least let us have the original fragrance. It was classic. Now it has a weird perfume, smell, and a sticky texture. Please leave well enough alone. It was fine the way it was!

[This review was collected as part of a promotion.] Little hands, gentle care. I like that the scent to me in my opinion isn't too overwhelming like few years ago with my oldest 2. I like to apply after my current Baby's baths and makes his skin feel protected and supple. I recommend a little dabble goes a long way because it has more of a slippery/light weight/viscosity to it for easy application and good skin feel.

[This review was collected as part of a promotion.] I absolutely love this Johnson's lotion for my baby. It has a lightweight texture, absorbs quickly and leaves my baby's skin soft and moisturized without feeling greasy. We specifically use it after bath time, and the scent is very gentle and pleasant. It has been perfect for my baby's sensitive skink and didn't cause any irritation. I would definitely use it again.

[This review was collected as part of a promotion.] This Johnson's pink baby little has the softest, sweet baby-friendly scent. It seemed to comfort my baby when I applied it. The bottle is easy to use and it comes out without splatter or drips. It's gentle and absorbed quickly, without leaving a greasy residue. The amount I get out of the bottle is easy to control based on how hard I squeeze it. This is such a nice formula for moisturizing tender baby's skin. I like everything about it.

[This review was collected as part of a promotion.] This lotion goes on well without being too greasy as some with oil can be; it smells like “baby” without being too overpowering. My only complaint would be I am not a fan of the “powdery” smell. It kinda reminds me of a grandma-type smell. I would prefer something more coconut like. The bottle is easy to open but I wish when it got low I could stand the bottle upside down.

I always loved the smell of Johnsons baby oil and lotion, and the lotion was great for my chapped hands in the winter. The new formula doesn't soak into my skin. It leaves my hands feeling sticky, not soft. I don't care for the new scent either. Please bring back the old formula. It worked for 80 years. I don't like the new label either