Been using Johnson lotion for 55 yrs this new formula is not as good it's like water and a weaker scent. The older formula scent and moisturising properties lasted a lot longer it was thicker and went further. Please bring back the old formula so we can have a choice then you will see which sells best.

[This review was collected as part of a promotion.] I have used johnson & johnson products for over 11 years now and its the only brand i will ever consider using on my babies and chiildren. Its super gentle on the skin and leaves there skin feeling super soft, moisturized, and hydrated. This lotion has always been my favorite and we will forever use it

[This review was collected as part of a promotion.] Johnson's baby lotion has been a regular of mine when it comes to babies and even myself. The scent is wonderful. It leaves skin so smooth and that's why I also use it. It's a classic and it's been around forever for a reason!

Sigh. Why do companies always have to "new and improve" products that are already good? I used to LOVE this lotion, it was perfect for my sensitive skin and the smell was heavenly. Unfortunately this new formula is just subpar, and the smell is...well kind of gross. I truly miss that light, fresh scent that was unmistakably Johnson and Johnson baby lotion. Unfortunately, I will probably look elsewhere for my go to lotion :(

This lotion burns my skin and my kids skin we turn red to much alcohol in it plus it needs less harsh ingredients Johnson's was my favorite until I seen all these bad things maybe you sould make it safer with less ingredients and no alcohol or aluminum

I have been buying the Vanilla Oat Baby Lotion for a couple years now and recently I saw they changed the bottle. I bought the same kind I always do and I don’t know why they changed the actual lotion? It’s knock off quality at best. It used to be thick and wonderful for my child’s skin and since they “revamped” it, it’s like water lotion. I might as well start purchasing the store brands now to save money as this is the same quality as that now. Feels, looks and smells like cheap baby lotion.

As a Baby lotion daily user for over 20 plus years Im sad to say the new formula has ruined what used to be a staple in my families life. It no longer moisturizes your skin it leaves it dry scaly even the texture and feel of the product is dry , even with multiple applications will not moisturize your skin. I am sad to say I:((( please bring back the consistency and integrity of the original product .Zero stars :((((

I usually only use Johnson Baby in my home. I have used the pink lotion and brown (oatmeal) lotion the most. I also use their body wash and recently started using their purple strengthening shampoo and conditioner on my daughter (it’s amazing!). My favorite is the pink lotion. You know the “baby smell” this is exactly what the pink lotion delivers. It is long lasting and PHENOMENAL! Makes my kiddos super soft too!

[This review was collected as part of a promotion.] Johnson's baby lotion is a house hold product that most of us are familiar with. It is a product I have always used on my kids and myself. The new pump dispenser is a great idea to make life that much easier for parents.

This new product is terribly disappointing. We have been using the original lotion for years. The scent is what was so special about it. They took away that nostalgic smell. The new scent is horrible and reminds me of a cheap hotel lotion. Please please please bring back the old lotion. You are going to loose your bread and butter clientele. (Just like Coke did when they changed the formula) I want to return the bottle we bought the smell is nausiating and sadly I will have to turn to another product. Also, it is painfully obvious you tired to flood your reviews with fake 5 star reviews. You can’t fool the truth.