I wanted to like this tape. Was very pleased with the thickness, the feel and it did unroll easily. HOWEVER, like most of the negative reviews, it does not stick! How can anything sticky not stick to cardboard??? Somehow this doesn't. If you are shipping anything, do not trust this tape. If you're trying to seal anything besides cardboard, like a plastic shipping tote/crate, etc..., forget about it. It will not stay on before it arrives to its destination. I have to run multiple full circumferential strips of tape to seal a cardboard box and then run strips perpendicular to tape the tape and then cross my fingers. I have taped a shipping label printed on regular paper to a shipping tote by completely covering the label and it was lost because the label came off. The only reason it was found was because of the little tag that FedEx puts on packages with pre-printed labels. Great feel and strength but just doesn't stick.

[This review was collected as part of a promotion.] Starting to use this roll of tape was hard, as the end started to come apart into several smaller strands of tape. Once I got it started though, it was very easy to use! The tape itself sticks well to packages, and it doesn't get tangled. Once a roll has been started, the dispenser has a good place to put the new end, so the user doesn't have to pick at it to get it started again each time.

[This review was collected as part of a promotion.] I really liked this product. I got it from 3M in exchange for my honest review. The Scotch Packaging Tape did unwind quieter than other tapes but it was definitely not silent. Finding the beginning of this tape was a breeze. My favorite part was that it was easy to start and didn't get all tangled with itself. This was a first. This is how a packaging tape should be. I'll definitely buy this in the future.

[This review was collected as part of a promotion.] I got this product for free in exchange for my honest review. I regularly use tape around the house and office; my major problem is to start the tape, it does take time and I was excited to find out there is a tape that won’t have this problem. So far, I can say the tape is super easy to start, I just love to spend my time in the actual packaging rather than the tape going messy on me. I don’t give this product 5 stars just because I need to verify how good it stays in place over time.

[This review was collected as part of a promotion.] I received this product free as part of a product testing and review program. This tape is easy to peel off from the roll once you find an edge and is palpably thick and robust. Seems like it would have good tensile strength. I had no trouble peeling it off the roll, which was a totally unprecedented experience. It was remarkable how I only had to try to find the edge once, and once I did the tape would simply come off. With other tape, I look for the edge with a fingernail, then use my fingernail to get under it. This usually tears and offers a sliver of usable tape, so the "fingernail digging" process must be repeated several times until the sliver is big enough to get the full width of tape elevated. Once you elevate Sure Start tape, it has a reduced tendency to fall back down and even when it does, it tends not to lay perfectly flat so it is easy to find the edge again. Adhesion to a standard corrugated cardboard box was strong but not extraordinary. Some tape, like Scotch Heavy Duty, seems to stick and lay flat on just about any surface. I felt confident with the hold and the workability of the Sure Start tape, but it was not a "knock my socks off" kind of hold. Still way better than the budget, extra-thin tape that I have used in the past where the ends would start to peel off from the package spontaneously. For shipping something heavy, I would still be included to overlap the tape and complete a full revolution around the box so that you have tape-on-tape contact keeping your box closed rather than just tape-on-box contact. As one might imagine, some compromise between adhesion to a box and cohesion between the layers of a roll has to be stricken. This tape does a good job of that. The cohesion is easy to overcome beyond compare, which is really this tape's biggest selling point. As far as adhesion to packaging, this tape does OK.

[This review was collected as part of a promotion.] I received a sample of this product in return for my honest review. This is a very handy product; it makes taping up the boxes I have to ship much faster and I don't have to waste time trying to find the end of the tape on the roll. Very useful!

[This review was collected as part of a promotion.] Received this tape last month from 3m to review. The tape works very well. adheres to the boxes and keeps the box closed and secure. Easily comes off the roll to use. I have not had any problem with the tape rolling up when you try to use it.

[This review was collected as part of a promotion.] This tape is great for shipping and keeping your shipping boxes strong and safe. I love the dispenser that it comes with as it's very sturdy and easy to use. I received this product for free in exchange for my honest review.

[This review was collected as part of a promotion.] I received the tape from 3M and agreed to review it. It's genuinely the highest quality packing tape I've used in years. The adhesive is strong, the tape is thick, and I had no fear that the package would accidentally open in the mail. The "quiet unroll" feature was nice, too.

[This review was collected as part of a promotion.] I recieved this product free from 3M. As the package states easy to start every time. It does just that. No more trying to fine the beginning of the tape, it is right on the dispenser where it has cleanly cut off. So easy to use I do not need another person to help when taping a package closed.