Completey different pillow from previously ones made. Box shown is not how it comes. Just comes in a clear plastic bag. Placed next to old pillow that was the same product and quality is definitely 100x worse now. Disappointed, returning ASAP.

The only problem with this pillow is I haven't bought one for myself yet. I have given three as gifts and the giftees are very happy with the Serta Gel Memory Pillow. My daughter said it was the best sleep she has had in a long time.

Thought this would be perfect as I am a side sleeper, but it is too firm. The gel keeps a comfortable coolness, but the pillow is just too firm and thick for me.

I have never owned one of these pillows . I saw them and thought, get it, if you don,t like it,you can take it back. It is the best pillow i have ever bought. I went back and bought another.

I have bought A LOT of pillows from mid price to high price, wish I had found this one. I have to have back injections and I have a deteriorating shoulder, this pillow is wonderful

1st time in years that I don't have to change pillows every few hours thru the night. It hasn't cured my neck problems but let's me sleep much more comfortably EVERY night. I bought it when it was at a special price & wish I had gotten several.

I bought my daughter one last year for Christmas and she loved it so much I decided to buy 4 this year. The tag on these were different even though they are supposed to be the same pillow. They were not as good as the one from last year.

This pillow is so comfy. It's not too thick so my neck doesn't hurt in the morning. I have to fight my husband for it! We'll definitely be buying another one!

the gel foam really adds to the pillows soft feel when it warms to your body heat. in the winter it can be a bit more firm depending on how cold you let your room get.

i HAVE ALWAYS BOUGHT SUPER FIRM PILLOWS , SO I THOUGH I'D GIVE THIS A TRY..JUST FANTASTIC FIRMNESS WITH ENOUGH GIVE TO CRADLE YOUR HEAD WITHOUT IT BEING SWALLOWED BY THE PILLOW..JUST WISH IT WAS MADE IN A KING SIZE..