It's a more dense memory foam. Very good for side back and front sleepers because it gives with your weight but it doesn't sink to the bottom. Bought it to replace a previous pillow that was dense memory foam, this is best one I could find. I also use it as breast feeding pillow, works awesome!

Never got to use it! Took it out of the box (which looked like it had been opened previously) to remove the inner and outer protectors to wash them prior to using them.... only to find the inner protector nastily stained! Either this was a used pillow (wouldnt be the first time I bought something here that looked used) or Serta's quality control is non-existent. Either way, there is no excuse for this. I returned it the next day, and was waited on by a C.S. person who couldnt care less about the issue.

I bought this pillow after I accidentally left my expensive memory foam pillow behind at a relative's. I wanted something less expensive until I got mine back. I wound up loving this pillow. It's thicker for side sleeping and has an edge to it so it's against my shoulder. The gel foam seems neither hot nor cool but that is fine. There is a smell but I aired it out for most of the day and it was tolerable when I went to bed. Eventually it went away. I liked it so much I bought a second one a month after the first so that I don't have to drag my own pillow to the guest room with me when my husband snores. If it stays in shape long term it will definitely be a great bargain.

This pillow is super firm and offers great head/neck support for side sleepers. (Not for back sleeping so much.) HOWEVER... as you sleep, it warms up and holds the heat in. HOTTTTTTTT! I have to flip/turn the pillow many, many times each night to try to cool off, which means I'm waking up a lot, which means it's not a great night's sleep. So, there you have it. This would be a FIVE STAR rating, if it weren't for how hot it makes me.

I Would Buy This Pillow Again & Yes I Would Recommend It To Any One. Wish They Made A Bigger One And Maybe They Do ? I Own 4 Of These Pillows also I own a Twin Size Sleep Number Pillow & Paid A Lot More & Like My Serta Gel Memory Foam Pillow Better + Was A Lot Cheaper.

It was in many of the reviews, but still shocked me! The smell right out of the packaging was terrible!! So bad, I put it out on the back porch every day for more than a week (had nice, breezy weather and the pillow itself is a substantial weight so it didn't blow over!) before I'd allow it in the house. (It had to be mentioned!) But, that being said, this pillow is fabulous! It allows height for your shoulder when on your side, so your head is aligned and not pitched downward. Great sleep! Absolutely recommend. Happy about the warranty too. Worth the price.

You would not print my review even though i was telling the truth. Sams has not contacted me and tried to make it right, which would change my review. Why is no one concerned about me the consumer. Is this pillow not advertised on your site laying beside the box it is supposed to be contained in? The box contains important information and displays features about the pillow. Why is this situation not being corrected. The customer service representative advised that I would receive some boxes contained with my reorder, so obtaining these boxes must be possible

My husband's snoring has ceased!!! After trying many different "cures", including the CPAP machine and mask, my sweetie now sleeps on his side with the bed elevated just a tad and he snores no more. The pillow is so comfortable and doesn't squish down, thus holding his head in the proper position. I say to wives of snorers everywhere, "What have you got to lose?????" I still can't believe this is all it took to solve a problem we have dealt with for 48 years!

The pillow is very comfortable and I am happy with it, although, I am disappointed that it is not cool at all. I don't know if I just got a bad one or if the gel really isn't cool, but this feature doesn't work on mine, but I still like it regardless.

The pillow is certainly a good quality gel filled memory foam, but it is a bit uncomfortable for me because it is too high for my head/neck even when sleeping on my side. The foam does not compress enough for my head to be level, so my neck stays at a funny angle. Perhaps a person with a larger frame would fit this pillow, but it is uncomfortable for me. I now use it as a spare pillow. The "memory foam smell" went away in a couple of days.