The pillow has a good balance of firmness and softness. It's not too hard, nor is it too soft. It's the right balance for a back or side sleeper. My husband is a stomach sleeper and, while he thought it was a comfortable pillow to sit up in bed, he did not like it to sleep with on his stomach. The gel clusters provide the right amount of support while conforming to the shape of my head and neck, which reduced neck pain in the morning. My only drawback is that it does not come in a King size.

These are standard sized pillows. It comes in a 2 pack. These have shredded gel memory foam in a zippered case, which can be a bit stinky the first few days. They also come with a removable/washable cover. They boast cooling abilities, which I have noticed that they do feel very cool. They mold very well to my head. I do wake up with some discomfort, but that is due to having little ones that sneak into bed and steal my pillow! Although, I will say my kids seem to sleep better/deeper when using this pillow. Would definitely purchase in a larger size to better fit my personal needs.

At first this pillow felt heavy and a bit lumpy, but once you put your head on it you realize how wrong you are. These pillows are very conforming and oh so comfortable. I have back and neck issues and after using this pillow, I woke up feeling good. I did not have a stiff neck, I wasn’t in pain, and my shoulder wasn’t numb. They hold their shape well while sleeping. They don’t go flat like others. I am a stomach and side sleeper and these are perfect!!!!!

I liked that I could mold this pillow almost any way I wanted, it made it really nice if I wanted to change positions. Overall it was really comfortable and I really enjoyed it. You can feel the pieces that are inside and I thought I wouldn’t enjoy it because of that but it didn’t stop me from loving these pillows.

Very good pillow. We used for about a week and they were very comfortable. You can fully remove the outer layer for washing which I love. Even using a pillow protector you should wash them. It did keep us cooler while sleeping and my son preferred this pillow to the others on his bed. The only down was they definitely needed to sit after coming out of the box lol. It doesn't take long though so will definitely buy again.

I bought my first set about 2 years ago, and over the years I have bought more sets because they are amazing. They are fluffy, and dense. I like a pillow with some weight to it. They are very soft, but still firm and full enough that head doesn't end up on the mattress after a few years. There is no strange smell, and the covers can be washed. It surprises me that they are still the same low price, as I would pay double the amount. It's hard to find good pillows that aren't $50+ a piece. These are those pillows, which sell for $10 a set. I never write reviews, but these pillows are worth it!

If you love to sleep very comfortable and cozy, I advise to get yourself a few of these memory foam gel pillows from serta. They are very comfortable and always feel cool when you lay your head on them. You will fall asleep as soon as you get cozy. They are made with very high quality materials. I promise these pillows will not disappoint you. Give them a try, you will be forever grateful.

Great pillow for both back and side sleepers. Soft and comfortable with just the right amount of support and firmness. Not normally a fan of this type of pillow as I normally prefer either a feather pillow or a memory foam but this is a new happy medium that I would highly recommend.

This is a okay pillow. It's not cooling to me at all and I have to other cooling pillows at home one is really cold and one is somewhat cool and I couldn't even feel the coolness in this pillow. It is made up of chunks of foam and whatever else cause I could feel it when laying on it. It was comfortable to lay on my side with. I'll probably end up using it as an extra pillow but not as my main one.

I have used this pillow for about two weeks prior to writing this review. I am a hot sleeper and it most certainly cools and sleeps cooler than others I have used. It seems to hold its shape to a fault, though. The only reason it’s missing a star is that it needs “fluffed” before laying down or an impression where your head is will stay. This seems to make the pillow less supportive over time. Overall, I am happy with this and it is an improvement over the standard gel/foam pillows I have used before.