This pillow is comfortable, plush, and very cool. It’s very fluffy and even if I’ve only had it a few days, it hasn’t lost its fullness. I’m super picky with pillows. I haven’t found the perfect one just yet as I’m a side sleeper and this one lacks a little extra support for that, but non the less it’s a great pillow. My husband really liked it too!

Overall, these pillows are above average. When laying your head on the pillow, the pillow does not go flat, which I liked. I enjoyed the support I felt, fluffy but not hard. However, I didn't feel much of the memory gel. When you squeeze the pillow with your hand/fingers, you can feel the memory foam, but I feel like it doesn't translate well when you lay your head on the pillow. I slept comfortably on the pillow each night, I just expected to feel more of the gel and memory foam.

This pillow is soft and just firm enough to hold its shape perfectly. It’s made of shredded memory foam and you can shape it however you like, which is nice for stomach sleepers like myself. I’m not sure if I noticed the “cooling” feature but I didn’t think the pillow got overly warm throughout the night. Overall a good and comfortable pillow.

Great pillow for both back and side sleepers. Soft and comfortable with just the right amount of support and firmness. Not normally a fan of this type of pillow as I normally prefer either a feather pillow or a memory foam but this is a new happy medium that I would highly recommend.

These pillows are soft, plush and comfortable. I like that is has a zip cover for easy washing. The only thing that I didn't like is that it the pillow itself doesn't do a good job on cooling. There is bits of gel foam instead of one flat cooling gel pad. At the price point and overall comfort of the pillows I give them 4 stars. I would purchase more for myself but not for my husband who gets hot at night.

I really wanted to love the Serta pillows, but they are not my favorite. I love pillows and sleep with 5 on my bed. The Serta pillows are on the firmer side and I could not sleep well with them. They do work well when I want to prop myself or my legs up.

Love how firm this pillow is and how well it holds its shape throughout the night. This pillow is definitely replaced my old one. Only thing is, is it really cooling? I don’t think so personally. I feel like it’s misleading and doesn’t keep you cool at night. But I do love how firm and thick it is!

We've had these pillows for a few nights and I'm converted! These are the first cooling gel memory foam pillows I've tried and they are great! They have 2 zippered cases to keep all the memory foam securely in place, which with a toddler, I appreciate. They are like only laying on the cold side of the pillow

I recently tried the Serta cooling gel pillow, and I have to say, it's just okay. The cooling effect didn't seem as noticeable as I had hoped. The memory foam is comfortable, but I expected better neck support. It lost its shape after a couple nights and didn't bounce back as well as I would have liked. One of the best features is that it's hypoallergenic, which is great for those with allergies. It's not terrible, quality is fine and I do like it and will continue to use it but I'm not overly impressed with it either!

If you like a soft pillow, this is not for you! This is a very firm pillow! Even though it’s memory foam, it’s cushiony but not soft. To me it is perfect! Had my doubts but after sleeping with them for the past 2 weeks, I am convinced these are my new favorite pillows!! Oh, and did I mention they actually are COOL?! 🧊