I absolutely love this pillow! I usually have to spend over $100 on a pillow or I will wake up with a tension headache, but this pillow is fantastic and doesn't cause me to have headaches! It is the right amount of softness and firmness! It also is a cooling pillow so I don't wake up sweaty! The only reason I gave it 4 stars instead of 5 is because my husband said it smells like chemicals. I don't smell anything though.

I've been using this pillow for a little over a week now and it's a good all around pillow. I feel like it could definitely be a little fuller. However, it does seem to hold it's shape relatively well. I wasn't sure about the "cooling" aspect of this pillow. Until I noticed I wasn't constantly flipping the pillow from side to side during the night to get the cool side. Overall, I think it's a good purchase and will definitely continue to use.

I was somewhat disappointed with the Serta gel memory foam cluster pillow. It is easy to plump it up, but it quickly clumps up under my head and neck causing me to wake up with a headache or sore neck. It does seem to stay relatively cool during use, but I was not impressed with overall comfort. It may work for others, but not for me.

Absolute YES to these pillows. I bought these pillows for my 5 year old daughter's bed after we upgraded her furniture. I LOVE these pillows. They are literally heavyweight , excellent quality, she sleeps so soundly and does not wake up in a sweat. Excellent value for the price.

We really like these Serta Cooling Gel Memory Foam pillows! They're comfortable and not too firm or hard = NO stiff necks in the morning! The memory foam used to fill them is pliable and they can be "fluffed" and easily conform to our resting heads. VERY WELL PRICED & we think are a GREAT VALUE too!!! (our dogs approve of them too!)

Hmm. These pillows don’t look like the ones pictured on the cover. They are more like the “my pillow” brand. Nothing about them speaks to the “cooling” claim. And they absolutely stink. Pretty sure they were so cheap because they were mispackaged. Going to try for a refund. Yuk.

I am real picky on pillows. Either they make my face sweat, or my neck hurt. I especially hate the pillows that have no cushioning and makes it feel like you have your head on the yellow pages. These pillows are plush and soft, and my face rests beautifully on them. Best of all, the price is very reasonable.

This is a very nice pillow. It is firm but soft and seems to hold its shape very well! Doesn’t flatten out like most and I love the cooling effect, I definitely notice it! Took some getting used to but will continue to use.

This was very comfortable as i was expecting but Didn't get much of a cooling feeling with a pillow case on so its just a comfortable pillow maybe kinda like the my pillow id say would be a reasonable comparison.

Very good pillow and good quality! It is very comfortable and’s fluffy and’s it stay a little bit cool during sleeping. Not too cool, just right enough for the night. It also provides perfect support for my neck.