Great little pillow. I was a bit disappointed that the pillow didn't stay cool since it's cooling gel. My purple pillow is cooler. It kept it's form nicely. Wish it had a little more poofiness, seemed flimsy for memory foam. I was happy that I woke up without a jeadache from it losing height and form.

These pillows have a crisp white covering that is easily removed with a zipper on the side , it makes it very easy to wash the covering to keep the pillows fresh inside you will find a breathable fabric that holds millions of pieces of foam. I have 5 kids and they are fighting over who gets these pillows at night, mom tested kid and cat approved !

My husband and I used both of the pillows shipped for sleeping in bed. I gave it 3 stars because it is a little too “tall” for both of us. After using for 2 days he started having neck pain. I have been using for 3 days with no issue but it isn’t as comfortable as my other pillow with is not as tall. It is not good for a stomach sleeper but for sleeping on your back or side is pretty comfortable. My favorite use of the pillow is using it to prop myself up in bed to watch tv. Overall these are nice quality pillows.

My husband and myself love these pillows, they are really soft on our heads, but not to soft just enough. Usually these type of cooling pillows are really hard, but not these. We cannot sleep without them now. I also added covers that I bought at sams and they are perfect matching.

Overall a great value pillow! Reluctant at first and a bit picky when it comes to pillows this served as a great, versatile pillow for my various sleeping positions. Stomach, side, back…always comfortable. Can move around to be thin at times but with a quick fluff it was good to go and even came off as a bit customizable. Always as cool, never sticky and hot. For this price point it seems to be a great value buy for most sleepers.

This pillow is soft and stays cool. My husband is a hot sleeper and he says it helps with getting hot. I like to turn my pillow over for the cool side but I found I didn’t do it as much with this pillow. Comfortable to sleep on and supportive for my neck.

I have had a cooling pillow for several years which I also purchased at Sam’s Club. I was excited to hear they now carry the Serta Cooling Gel Memory foam pillow. After using it, the Serta pillow is soft and comfortable. I would rate the pillow softness as medium, not too firm and not too soft. I measured it as 23”L x 18”W x 7”D I found the cooling effect is very slight, if any. However it did seem to regulate my temperature. So if I was warm, the pillow didn’t also get as warm like my previous pillows without the cooling foam. At least that is what it seemed like to me. If you are suffering from hot flashes, for example, I don’t think this pillow will help with extreme body temperature changes like that. I was happy to hear that everything included with the pillow except for the pillow cover, was made and assembled in the USA. The pillow is also machine washable too! The pillow case has a zipper and so does the actual pillow. The instructions don’t mention this but if you wanted to, you can remove the filling in order to make the pillow softer or in my case, reducing the depth by 2”. This was helpful because it made the pillow align more with my spine while laying flat. But if you do this, just save the foam in case you want to fill it again. I am giving it 4 out of 5 stars. It is comfortable but the cooling effects are slight at least with my experience. I do like the option to remove/add filling and the fact it is machine washable too.

We are THRILLED with our new pillows. I am a hot natured girl and love the fact that these are cooling and soft. They are so much more cozy to have at night, my daughters even stole one from us to use. We have king size pillows on our bed and since these are not, I will be getting new cases to have them on our bed. I like that although they are memory foam, they aren’t too soft where you get stuck in them. I would say they are equal parts soft and firm. Now we plan to order more so the girls can have their own!

I’m a flip flop sleeper and the pillow offers great support while still being comfortable! When I took it out of the package I couldn’t wait to try it out. Surprisingly, it offers the right amount of give firm and softness for my back and neck which makes it perfect for me. I’m definitely getting a better night sleep because I can get comfortable in one position.

This pillow is soft and firm. The form makes it flexible to fold to make it firmer under your neck. The form also makes the pillow go back to its original state after sleeping on it overnight. The pillow stays cool and doesn't make you sweat. Good pillow.