Having used Serta pillows for several with favorable results, I bought the Cooling Gel Memory Foam Pillows when I hurt my neck. I am pleased with them. They fluff up to their original shape in the morning. I don't know much about the cooling affect, but can say that it has helped me sleep better while my neck heals.

My whole family absolutely loves these pillows! These are the comfiest pillows I’ve ever purchased. They’re firm without being hard and soft while still being supportive. Initially I thought the cooling was just a gimmick but they truly do stay cool and are so nice.

If you like a firm pillow this is great. My husband and I prefer something a little bit more soft but my kids have really enjoyed it. They sleep with one pillow versus several like us. If I am only going to use one pillow would be plenty. We can tell a difference with it being cool

This pillow is very comfortable and does cool you off adequately. It is soft enough to conform to your head and neck, but not too soft that it loses form. My only complain is that it's quite short. Even for a standard pillow size, it seems smaller than usual pillows.

This pillow is absolutely amazing. There are small foam pieces in the pillow that can make it as fluffy or as flat as you would like. After trying this pillow out I will definitely be purchasing more of these pillows for every room in the house. In fact these would even be a perfect gift.

I bought my first set about 2 years ago, and over the years I have bought more sets because they are amazing. They are fluffy, and dense. I like a pillow with some weight to it. They are very soft, but still firm and full enough that head doesn't end up on the mattress after a few years. There is no strange smell, and the covers can be washed. It surprises me that they are still the same low price, as I would pay double the amount. It's hard to find good pillows that aren't $50+ a piece. These are those pillows, which sell for $10 a set. I never write reviews, but these pillows are worth it!

Good pillow for the price; doesn’t aggravate my neck issues. Like that the “chunks” of gel foam don’t go flat as I sleep in one position for a while. Wish there was a little more foam in the pillow, but that’s just me. Gave 4 stars, not 5, because I don’t get how the pillow is supposed to be “cooling.”

I really like these pillows they are large and oversized, after receiving my pillows. I used them and I would say they reminded me of hotel pillows. They are very comfortable and they do keep you cool while sleeping. I would definitely buy them again.

These pillows are great they do stay cool but they hold their shape perfectly. They're not too soft and not too hard, which is perfect for my sleeping preferences. The price is the reason I bought them you can't beat $12 for two quality pillows, after I got home and used them we went online and purchased two more sets of two and replaced all our pillows.

I've never seen a pillow designed this way. There's just a bunch of cut up memory foam placed in a cheap piece of fabric with a zipper, with another cloth zipped cover over it. I would highly not recommend this product to anyone. Serta really dropped the ball on this one.