I like the quality of these pillows and they do seem very firm although I was told that if you sleep on them every day they will loose that firmness. My friend bought them because someone told them they were good. And I bought them at the she thought they were good. I guess in time I will find out.

The pillows are really nice. They feel like the my pillow, which we really like the texture of. The cooling feature is interesting and the pillows do feel slightly cool. I like the thick cover on the pillow. My only complaint is I like my pillow a little more firm/big.

The Serta cooling memory foam pillow is a good pillow. I have used it for the past 5 days. I gave the pillow a 4 our of 5 stars for one reason. On the first night I tried the pillow it had a strong smell. I set it aside for that first night and let it air and the smell was gone. I have had 4 excellent nights of sleep useing these pillows. They are soft and firm at the same time. I can't really say they were cooling but they never got hot. I have not had to flip this pillow in the middle of the night to find a cool side. The pillow was just the right temperature for me to sleep stright through the night.

My title and thoughts if this review says it all. I couldnt wait for my pillows to come in so I could sleep on them. I had been needing to get aroind to finding new pillows and I happened to come across these. This pillow is super soft for its and also very comforting for its size. The "cool" feel is amazinf as well since I am actually a warm/hot natured kind of person. I loved that specifically about these pillows. All in all, Serta gets a 10 out of 10 in my book.

When I first opened this pillow, I was excited. I sweat at night, and was excited to try out the cooling pillow. The pillow is soft, and the first night it felt great. But overtime I noticed my neck hurt because it was too fluffy and I didn’t notice anything cooling about this pillow at all. It has lost some of its fluff over time, but it’s just not comfortable to me. It’s also pretty small if you’re use to a king size pillow. This is only about 3/4 that size. If you like memory foam, you’ll most likely enjoy this pillow. For me, it was just a little too fluffy for my neck.

I am a fan of a thicker pillow but I also like to be cool when I sleep. This has been the perfect pillow for me! This pillow is thick, cold and kinda firm, so my face doesn't sink in the pillow. This pillow is one of the closest that I can find to a hotel style pillow. If you like most hotels pillows then this is the pillow for you!

These pillows are super comfy and feel so good on a hot Florida night. They are have two covers which is super nice. They are a little puffy so if you like flat pillows these aren’t for you. If you like to feel like you are sleeping on a cloud then these are perfect. Will definitely be getting more

My husband and I agree that these are the two best pillows in the house. Usually we sleep with you down feather pillows. These pillows are nice and hefty, yet still contour to our neck and head. Overall, I’m really impressed. It lost one star for smelling strange out of the box but the weird plastic smell dissipated overnight.

We were in need of new pillows and these are a great replacement. I toss on my sleep and this pillow worked for me all night. It is the perfect density. I slept with my arm under it and it didn't mess with the angle if my neck. My boyfriend is a back sleeper with neck and back problems and slept great with the pillow.

We replaced our pillows with the serta gel memory foam pillows and quickly noticed an improvement of sleep quality. After having neck surgery, I noticed less neck fatigue waking up day one. The fill material is robust and very comfortable. They quickly form and groove to your necks contours while staying cool and easy to adjust.