Overall, the Serta Gel Memory Foam pillow is an excellent choice if you’re looking for firm cooling pillow. After using it for a week, I must say it helped with my sleep quality and the cooling gel helped regulated the temperature preventing overheating during night.

I am one of those people who sleep with like 5-6 pillows! I was able to decrease that to 3 thanks to these! The first two nights I considered the “break in” nights and wasn’t sure if I would love them but on night 3 I was sold! They conform nicely and do not feel lumpy or hard. The neck support is great! They don’t necessarily “put off coolness” but they stay cool all night. You don’t have to pillow flip to get the cool side of the pillow! The zipper enclosure is awesome for people who night sweat or who have kiddos! Great product!! I would absolutely recommend!

The serta pillow arrived with a few snags already on the cover therfore I'm not impressed that it will last long term without causing tears/holes which is why I say 4 of 5 stars. The overall comfort of the product was great it was like sleeping on a cloud. I alternate between back and side sleeping and it was comfortable in both positions. I would definitely like to see how it holds up after washing since the inside material is different from the cottom material pillows im used to and how that effects the timeframe of need for replacement. At this time though I would consider buying a few more.

Extremely comfortable - they are cooling - I wish they were a little more on the colder side of cooling but they are somewhat cooling. They have so far held shape nicely and have actually helped with my neck pain that I get after I sleep sometimes which was super amazing!

I usually wake up with wet hair from sweating at night. Since I bought this pillow I haven't woken up with wet hair once! I like the height of this pillow( I'm a side sleeper) but if it feels too high sometimes just give it a punch and it's perfect again!

I bought these pillows for my girls, 6 & 8, and they noticed the first night how comfortable these pillows were for them. I’ll keep buying these pillows for them. They seemed firm but not too firm. If they made king size, I would have bought some for myself.

I recently tried the Serta cooling gel pillow, and I have to say, it's just okay. The cooling effect didn't seem as noticeable as I had hoped. The memory foam is comfortable, but I expected better neck support. It lost its shape after a couple nights and didn't bounce back as well as I would have liked. One of the best features is that it's hypoallergenic, which is great for those with allergies. It's not terrible, quality is fine and I do like it and will continue to use it but I'm not overly impressed with it either!

If you’re someone that suffers from neck pain from bad pillows, toss those and get this one immediately! I used to have to stack two thin pillows to get the height and support I needed. I found new regular pillows to be far too tall to be comfortable, but this pillow was perfect!! It’s just firm enough to support your neck but not soooo tall that it kinks your neck. The cooling feature is amazing also!! No more flipping pillows in the night!

I thoroughly like the Serta Gel Memory Foam Cooling pillows but not for the cooling feature. I typically toss and turn at night and blamed it on my mattress. Since switching to this pillow I can attest to experiencing deep sleep without the tossing and turning. The pillow doesn’t feel cool to the touch like a typical cooling pillow but it breathes allowing for heat to flow away from your body.

I really like the firmness of these pillows! They are a good in-between of soft and firm and seem to hold their shape really well. Sometimes I wake up with neck kinks, but I have avoided that with these pillows. I am a little disappointed because I was really excited about the coolness feature, but I dont seem to notice any of that after using them consistently the last few nights. I still think these are nice and comfortable though!