It was OK. I have had better and worse.

This particular cut was a little fatter than I wanted.

These are closer to choice than prime. I've had more than one with the same result.

Chop it in half, salt it, and let it sit on countertop for 8 hours, yes EIGHT. Grill it after rubbing it with a good quality butter, and keep on doing this with every flip. When you get exhausted from doing this 100 times, move off of flame, crank grill up, and cook it for a while. Eat till you hate beef, use restroom, repeat.

This is a follow up review of my one star rating of Sam's prime rib roast. After a very disappointing and embarrassing Christmas Eve prime rib dinner. I took pictures and a video of the terrible gristle filled roast. Went to Sam's this morning. They looked at the pictures and watched the video. Promptly refunded our money. No muss no fuss. GREAT customer service. This is the way all businesses should be run.

This was the first time I've cooked a ribeye roast at home & it was amazing. Best I've ever had. This is no doubt a new Christmas tradition. I roasted it in the oven using a probe thermometer for ultimate temperature control. Then used the drippings for Yorkshire pudding (meat bread omg so good) & the best gravy I've ever had.

This was an excellent cut of meat that slow roasted to perfection! The marbling on the meat was great, and could definitely rival many of the chain steakhouses out there. I would recommend to one looking to make a prime rib, and I will definitely purchase this again, as my family enjoyed every slice!

Have cooked the same recipe for past 15 years without problems, Bought this because of price and was very disappointed. Using same slow roasting method as I have always used this roast came out being somewhat chewy and lacked the flavor as others I have cooked, the amount of fat it contained was ridiculous , definitely not what I was expecting. Trying to save money was a bad decision so lesson learned, stick to the more expensive cuts if you want great results.

We bought this prime-rib roast in store it looked good cooked it for Christmas it was not over cooked but it was tougher than it should of been and a lot fat and gristle! So disappointed! We paid over $50 for it small of course that's to be expected for Prime rib but I've never had tough prime rib but I have now!

I've always wanted to purchase one and when I finally do I was so disappointed. Fat everywhere and the quality was the same as a regular steak. I paid too much money for Prime Beef that most is going into the garbage. I'm taking it back and looking for something different.