I had gone back to buying Charmin after the 'house brand' I've been using in its place for awhile started having issues with declining sheet quality and not tearing off the roll properly. The new wavy tear pattern for the Charmin sheets is surprisingly good and they tear very easily & cleanly! Charmin is still truly soft not rough to the touch. Unfortunately, the price has noticeably gone up while the roll size actually lost ~ 1/2 inch in size which results in using more sheets at a time to accomplish what fewer sheets used to handle, which is why I can't give it 5 stars and really feel like it is now more of a 3.5 star product. I'm truly disappointed.

This is, of course, the best toilet paper, which I bought on promotion. But I like Membersmark toilet paper, even more so recently. First, Charmin's toilet paper has the same length for a roll, but it becomes a half inch narrower than before. Second, in terms of value, Membersmark toilet paper has an upper hand. Its quality, thinkness and softness, is good, considering its price. Without promotion, I would definitely buy the Membersmark toilet paper.

The product used not only for quality but also for the reasonable price. Charmin has been a part of our home, it seems like forever. Products like this come and go but in our opinion, this is the one and only one that anyone should ever consider. Great product Charmin, keep up the great work.

Really like Charming as a toilet paper and it has been our choice for years, but the last rolls that we have bought are terrible to separate at the sheet lines. It usually just does a jagged tear wherever you are separating it. That fact is disappointing!!!

A purchase was made of the easy tear ultra soft. So far out of the 32- pack mega roll package only three rolls have lived up to the easy tear. We only have two people in the same household. This number was on the packaging assuming it might be the lot # 21101507. We do love the Charmin Product but will not buy the easy tear again.

i’ve been using charmin ultra soft for as long as i can remember… for the last few months i’ve noticed that ultra soft is no longer soft but the price of it keeps going up. I’ve given myself micro-abrasions because of house ROUGH this toilet paper has become. You’ve lost a long time customer.

Overall I've always been a fan of the Charmin Ultra Soft, but not a fan of the packaging this go around. It's changed from the rolls sitting on top of each other horizontally to vertical. It makes it difficult for storage because they want to fall out being stacked higher.

Love that Charming soft tp. Great price and quantity. Soft and durable. I hate how toilet paper keeps being reduced in width. I guess the big companies think we won’t notice how we see more and more of the sides of the toilet paper roll holder. I think the to has reached the price level where I buy this variety when on sale. I buy Northern the rest of the time. One day soon, I will try the Sam’s brand as the prices keep going up.

This is our brand of choice for toilet tissue. It is a quality product and it is kind to our bottoms! The cost of toilet paper has risen over the last couple of years. I may have to consider a less expensive toilet paper in the future. I hope not though. We have been buying it for years.

SAM’S CLUB COMING IN CLUTCH WITH THIS ONE!!! I purchased with the app and saved over $6 on this purchase alone! I would’ve paid the same amount for 24 rolls at Walmart. Magnificent value, definitely coming back for this one. It’s like butterfly wings gently gliding across my booty. Like a cool mountain spring rolling through the glen.