I bought the most expensive toilet paper that Sam’s carried b/c it was a trusted brand, and I’m willing to splurge on quality. However, I was very disappointed when I owned the pkg as the tissue was so thin that I couldn’t believe it was made by Charmin, and certainly not the softness I was expecting from what I saw on the pkg. it was only when I looked very closely that it indicates that tons tissue was recommended for septic tanks. There’s something I wasn’t expecting, and I got 32 rolls of it. Fortunately. I also read that Charmin has a 100% guarantee, and I’m in the process of getting a refund in approx 6 - 8 wks. The pkg also indicates smooth tear, and. Indeed, it was not.

Overall I've always been a fan of the Charmin Ultra Soft, but not a fan of the packaging this go around. It's changed from the rolls sitting on top of each other horizontally to vertical. It makes it difficult for storage because they want to fall out being stacked higher.

I had gone back to buying Charmin after the 'house brand' I've been using in its place for awhile started having issues with declining sheet quality and not tearing off the roll properly. The new wavy tear pattern for the Charmin sheets is surprisingly good and they tear very easily & cleanly! Charmin is still truly soft not rough to the touch. Unfortunately, the price has noticeably gone up while the roll size actually lost ~ 1/2 inch in size which results in using more sheets at a time to accomplish what fewer sheets used to handle, which is why I can't give it 5 stars and really feel like it is now more of a 3.5 star product. I'm truly disappointed.

I always buy Charmin in the blue wrapper, but prior to this last purchase i’ve been disappointed because it didn’t have the nice softness, However i was decided to try it one more time from Sams and very happy that i did because it is Ultra Soft just as they advertised.

Well, Charmin is great! And I do prefer Soft over Strong (but they are very similar). Also, love the way it doesn’t fall apart like other brands do. Cuz, I don’t know about you, but no one I know likes leftover tissue on their skin. Nope! Then, there is the high cost for this stuff, so buy it at Sam’s Club, where it is less expensive!

It had gonenfromn3ply down to ply for the same price

Soft. Easy to tear sheets.

Best quality for my money

This tissue makes my little friend Sinatra the Star Fish sings in tunes of clean and happy songs

Way way overpriced as are all paper products!! Suppose they think captive market justified price.