[This review was collected as part of a promotion.] I love Downy Apirl Fresh scent!! I have used all of the scents that Downy has to offer but I always find myself coming back to the classic scent of April Fresh. Downy helps keep our laundry soft and smelling fresh wash after wash. I cannot bring myself to buy another brand even if it is on sale!! Thank you Downy for such an awesome!e product!

[This review was collected as part of a promotion.] The liquid fabric softener is wonderful. The smell is more for women I think however. There is four men in the house, and they think it smells too girly, too floral. I love it though. So, now, I sometime wash mine separate...lol...

[This review was collected as part of a promotion.] Like clouds! That's how my towels feel after using Downy's April fresh liquid fabric softener. I got the product to prevent my towels from that crusty, dried on the line feeling, and it didn't disappoint . The smell of the product was pleasant and not overpowering.

I was given this product to try for free from influenster- with that being said I was pleasantly surprised just how effective Downy was with my clothes. They were softer, and smelled wonderful! So give your clothes a spa day they work hard to make you look your best help them look and feel theirs!

I use Downy all the time, my family loves the smell and niceness it leaves on your clothes, I have 3 teenagers, so I really need this for their clothes, thank you for making such a great product, and I also love all the great scents that you make! I've tested your Downy® Fabric Softener for free through Influenster, but all opinions are my own!!

[This review was collected as part of a promotion.] I'm REALLY liking my April Fresh Ultra Downy! I had used Downy products in the past. However, the measuring lines in the caps were NOT for he products - and we had to use trial and error - since then, they've added the NEW markings based on regular, NOT "ultra", measuring lines built in to the cap. What I AM liking about the new cap that I have is the fact that they've taken the guess work out and are including the ACTUAL measurement markings for the "he" compatible concentrated product - NICE! It has a very nice aroma. The product does seem to soften, however, it also depends on whether you do one or two rinses. I have found a couple of things that I do not care for - the fact that the fragrance does not last - only three or four days, tops. And, It would be nice if the makers of Downy would NOT use a coloring agent OR, at least make it less blue and more "opaque" - almost clear. The product really doesn't keep my clothing bright, doesn't have long lasting freshness, I still have static cling UNLESS I use a dryer sheet with it, NOR has it prevented pilling, etc. - Basically, it seems like the product does NOT do for my laundry what I have read that it is suppose to do. Yes, I DO use it from time to time - I grew up on it and it's hard to switch to something else when you've used a product for over 50 years. I DO like the fragrance and have been known to cut the bottles open - after use and dried - cutting the bottle up to use as scent providers for small areas - drawers, etc. Do I recommend this product? Yes, as a laundry additive and NOT based on all of the marketing hype. Just try it not thinking about the statements made for selling purposes and just try it and see if it's something that you'll want to use. The thing is, NO product can do what has been claimed - it's impossible - because of the rigors of daily usage of the garments AND all of the agitation of the washing machine AND water - especially, if you have city water or well water - treated or untreated. I do use it and probably will for a long time!

[This review was collected as part of a promotion.] My favorite thing about the Downey April fresh liquid conditioner is the smell! It smells amazing. The major plus to that is how it makes my clothes feel. So amazingly soft. When I'm done doing laundry I just dump the clothes and my bed and lay in them, so I can smell and feel them! The small also lasts for a really long time! I will buy again.

I received the Ultra Downy as a test sample from influenster and have been using it for about a week. It does seem to work as a softener but I don't see ULTRA results. The scent is very faint, some may prefer that but I like a bit stronger smell. It does seem to do the job though.

Super disappointed by recent purchase of Downy! Noticed something looked off about the packaging when I bought it and realized when I got home that the Downy has downsized it's container from 170 oz to 150 oz. What a shame they decided to do this. Then they wonder why people aren't buying their products!

[This review was collected as part of a promotion.] I loved this product! I can not believe I have been doing laundry all these years and didn’t use it. I always used sheets that went into the dryer. Never have I used a product that made my crusty blankets soft again. I used to have crunchy feeling clothes that I had to air dry but after this product, they are soft to the touch and do not have that rough, crunchy feeling!!