A year ago my husband had a hospital visit...we learned there were some changes that we needed to make. We decided to try I cant believe its not butter and we fell in love. We dont miss butter. We use the product for everything, from baking, to spreading on toast, everything. Really good product! I Can't Believe It's Not Butter Olive Oil

We've used I Can't Believe for years and loved it. When I purchased last week, I thought the only change was in the packaging, but as soon as I put the butter knife into it, I knew the container was not the only change. It slipped right off my knife. And the taste is a huge disappointment; it's oily or watery with very little of the creamy buttery taste we liked so much. While I appreciate your leaving out GMOs and other additives, I'm going to have to find a different brand.

[This review was collected as part of a promotion.] I recently got a tub of I Can't Believe It's Not Butter from Smiley 360. As a long time user of a different spreadable, I was very apprehensive. The flavor is amazing. From shrimp scampi to toast to cookies, I have not found any way ICBINB is bad! I have found a new "butter"!

[This review was collected as part of a promotion.] I have enjoyed trying I Can't Believe It's Not Butter. It has a wonderful taste. I like the fact that it is better for my family than butter. Thank you for making a wonderful product. I will be telling my family and friends about this product, so they can benefit from a healthier product!

[This review was collected as part of a promotion.] I haven't bought ICBINB in several years. My family and I really love the new taste! My favorite thing about the new recipe is that ICBINB is that it is healthier! We have loved it in every way we have tried it. My granddaughter just started eating strictly table food and she loves scrambled eggs cooked in a dab of ICBINB. Thank you!

[This review was collected as part of a promotion.] I received a FREE tub through Smiley 360 and we love the new recipe! We had used this brand before and stopped. When we tried it in December, we really liked the taste and light texture. We have switched to this solely and think its a healthier choice for our family. I have used it every day, on toast/bagels for kiddos, in any recipe I have made lately. I plan to share this new product with my friends and family. Our family will certainly continue to purchase this product and use it regularly. Its a great butter brand and we

I've always been a champion of real butter. No substitutes! I decided to try the new I Can't Believe It's Not Butter on muffins (yum) and then put it to the test and used it in baking. I made a pound cake! The texture is awesome, the flavor is there, I'm really happy I decided to give it a shot!

Such a great product and it’s awful now. The last few months, I thought it was just us but these comments confirm the change. Go back to the way it was. No doubt it’s cheaper to produce this way for whatever reason but you have list the great flavor.

[This review was collected as part of a promotion.] I had the opportunity to try out a tub of this for free. I wasn't sure if I would like it, but I must say that it is pretty good! I used it on food for my children too and they were also happy with eating it and they are picky about everything!

[This review was collected as part of a promotion.] This is a fabulous and great tasting product. I loved the taste and consistency and that it's a better for you butter. I tried the I Can't Believe It's Not Butter Light tub and would recommend it to friends & family. I was able to sample & try this product 100% FREE through Smiley360.com. I will definitely purchase this product again!