I agree that the new spread is like "yellow lard". Tasteless & doesn't melt properly. I used to love the old version, but i won't be buying this "new & improved" version anymore. You guys made a huge mistake in changing the taste. Please bring back the other version!!

I have been buying this product since it came on the market. My mother, who was quite picky, introduced me to it. Sorry you decided to change it. The taste and texture is nothing compared to the original. I purchased two containers, and promptly switched to creamery butter. Part of the second container is still in the fridge, three weeks after opening it. Not that the new style of the container changed the taste, but I don't care for that either. It's very flimsy. Yes, the change was a bad decision.

This is our number one go to buttery spread whether on a slice of bread, making yummy grilled cheese or on toast we always reach and grab for our original I can't believe it's not butter. It's creamy, spreadable and tastes almost like the real thing. When shopping and I say to my kids we need butter that is the first thing they go for so you know its good.

I love this spread. I like the ease of spreading on bread and croissants. I mainly use them this spead when I purchase or bake muffins. Because of the "fragileness" of the muffins, the ease and smoothness of spreading ensures the muffins retains it form and does not rip and cumble.

I'm consuming "I can't Believe it's not Butter" since I came to the USA, thirteen years ago and I loved it, I used it on everything, from bread to making all kind of meals. But I'm disappointed now that you change the ingredients, may be it is healthier but I really don't like it that much anymore. It tastes more like margarine and doesn't melt easily. May be I'm going to start using real butter instead.

[This review was collected as part of a promotion.] "I received a free product for the purpose of my review. Opinions are 100% my own." This is an amazing product! It tastes like real butter and spreads on easily. I would totally recommend this product!

The name says it all. When you eat ICBINB you swear you are eating butter because of the smooth creamy taste. It doesn't have that salty taste that some other non-butter products do. I like the fact that you can buy smaller portions too instead of buying a gallon of butter at one time.

[This review was collected as part of a promotion.] My family enjoys I Can't Believe its Not Butter-it's our only choice for spreads. Its got a great buttery taste, plus I appreciate that it has no artificial preservatives or flavors. We use the tub, sticks and spray. Great product.

i have used this product for over 10 years ,you have changed the taste for the worst. it tastes less like butter. change it back to the way it used it taste it was so good now not good tasting at all. i can't continue to use this product as a butter substitute in it's current form. i will have to go back to using real butter. what happened ? why did you do it? i can't believe it doesn't taste like butter anymore.

Our family has used this for years and absolutely do not like the change at all. It melts in the tub while waiting for toast to toast, doesn't taste the same. Really disappointed, my family and I have discussed this and we will be trying some different types and no longer purchasing I can't believe its butter