I have loved and bought I Can't Believe It's Not Butter Light for years because of the wonderful taste it has. I just bought it in the new square container and I can't believe the total lack of taste! Where's the flavor? I spread it on toast and can't taste anything! The square container is a great idea but changing the recipe is not.

[This review was collected as part of a promotion.] I received a big tub of butter free to review from Smiley360!! I more than love this , it is so creamy and taste great!!! Just made a batch of cookies with it and they came out like I used a stick of butter!! I think I have switched for life!!

[This review was collected as part of a promotion.] We recieved a free sample of i can't believe it's not butter. Once we tried it, we were hooked. It has amazing taste and quality. I usually buy real butter for baking with because the recipies come out better. I tried the i cant believe its not butter and my recipe came out perfect! I will definitely be buying this from now on.

[This review was collected as part of a promotion.] I've used I Can't Believe It's Not Butter for awhile and have stuck with it because I love the flavor. I also think the upgrade to the rectangular package is awesome! It fits so much better in the door of the fridge and still has the same great taste so I can splurge a bit and not feel guilty!

I bought the new tub of ICBINB at my regular grocer and found the consistency changes from the refrigerator to the table for a meal...it becomes way too soft and is never left out long enough for that to happen....there is another "taste" in there also that is new....I much prefer the old recipe that I'm used to...my husband and visiting son commented on the difference also.

[This review was collected as part of a promotion.] I just tried this for the first time. I got a free sample from Smiley360. I will definitely be using it again. It was great for frying up grilled cheese and spread on toast. And super easy to spread on toast and waffles.

[This review was collected as part of a promotion.] I usually use another brand - but I qualified for a mission on smiley360 and thought I would give I Can't Believe It's Not Butter® a try. I loved it! I loved it from the moment I tried it. It had a real buttery taste unlike the other brands I've used in the past. It spread nicely on bread - toasted or untoasted. I received a free product for the purpose of my review. Opinions are 100% my own. #smiley360 #icantbelieveitsnotbutter

We have been using ICBINB for years now and can’t believe how awful it now tastes. I, like many others just thought I got a bad container. Turns out “garbage” is the new standard flavor. IT. IS. DISGUSTING!!! Whatever changes they have made in order to save a few cents, or placate some health food niche, has completely ruined this product. “European Blend”? Who asked for that?! I thought it was perfect before the change. Until the formulation is corrected to its original glory, I’ll be using literally anything else. Looks like 2020 has been bad even for butter alternatives. RIP ICBINB. You’ll be missed.

I have used and enjoyed this product for years however, the new product does not melt well, cook well, taste good, or even add moisture to whatever you spread it on. I suggest you offer your customers the choice of the Classic ICBINB or the new and unimproved version or I for one will be looking for a new spread. I have never written a product review before, but you have taken a great product and ruined it. I have recommended ICBINB many times in the past but I will never recommend this new version.

[This review was collected as part of a promotion.] I received a free product for review purposes on behalf of Smiley360. This was the first time I have tried I Can't Believe It's Not Butter but I will continue to purchase it. My whole family likes it better than the tubs of margarine that I normally buy. It has a great butter flavor that is great for potatoes, toast, and cooking in general.