This butter substitute is far superior than any other spread on the market. I once had dinner with Stevie Wonder and placed this on one of his dinner rolls and HE NEVER KNEW THAT IT WAS NOT BUTTER. This is hands-down THE premier topping of potatoes, corn, bread, or pastries for nearly anyone in this great nation; that is a verifiable fact. However, there is on thing that you will not be able to verify: YOU CANNOT BELIEVE THAT IT'S NOT BUTTER!!!!!11!!!!!

Excellent quality and pricing

[This review was collected as part of a promotion.] The margarine was so soft and delicious. It melted perfectly on my toast this morning. Absolutely perfect!! Love to use this as an alternative to butter, especially since I only like using sticks of butter.

And sure enough a new recipe. It's not for the better. I think it now has a weird texture and after taste. I'm going to look for something else after all the years. Not worth the cost!

[This review was collected as part of a promotion.] I am thankful to have tried I Can't Believe It's Not Butter NutriRich Spread! I love this butter spread and brand! It tastes just like the original I can't Believe Its Not Butter spread but made with a shorter, simplified, healthier ingredient list. I appreciate the more simple ingredients and healthier ingredients! I love cooking and baking with butter but I Can't Believe It's Not Butter Nutritich is a healthier alternative to real butter with 70% less saturated fat than real butter which may help with heart health. It contains healthy vitamins A, D, E, and vitamin B12 along with heart healthy Omega 3 ALAs. I love the I Can't Believe It's Not Butter Nutririch because it spreads super easy, has a rich texture, and delicious! This is also a perfect option if you are looking for a spread that is GLP-1 friendly!

[This review was collected as part of a promotion.] One of the best friends I've ever used when it comes to buttery toast and also using them on bagels. I love the flavor and also the way it makes the bread look at the fact that it's easy for you to get out of the container and you're not struggling makes things a lot better.

[This review was collected as part of a promotion.] This is the first time I used the plant-based butter. I loved that it doesn't contain cholesterol and hydrogenated oils yet provide enough of daily recommended of vitamins. I used it for all my cooking, baking, and spreading on my breads.

Why have this available when the original was awesome and was all we purchased? We only purchased this since the original was not in stock and thought it would be as good if not better. We were wrong. No flavor and will NEVER purchase again. Doesn't even taste like butter. Very dissapointed.

We have been using ICBINB for well over 20 years. The taste has changed slightly off and on over time, but it used to always be a solid go to and was reliable for cooking (replacing basic butter) for our needs. The change recently to a more creamy taste has been a huge change and we are going to look into other products. It does not mix well, was un needed (have a "creamy" version in addition to "original" would have been great), and is very overwhelming a flavor. I'm sorry to say but this is horrible now and no one in our household wants to buy it anymore. Additionally we certainly do not recommend the new taste to any of our friends or family anymore. The new design on the side of the containers are nice. That is all.

I've been using I Can't Believe it's Not Butter Original for o40 years… the new recipe is inedible. Has a horrible aftertaste and is lacking the buttery flavor we've always loved. New container went straight in the trash and I won't be buying again unless the TRUE original comes back. Really disappointed my lifetime favorite isn't an option anymore.