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Customer reviews for I Can't Believe It's Not Butter Original Vegetable Oil Spread (45 oz., 2 pk.) for
I Can't Believe It's Not Butter Original Vegetable Oil Spread (45 oz., 2 pk.)
4.1 out of 5 stars
stars4,062 ratings3,940 reviews
  1. 5 stars65% (2,625)
  2. 4 stars15% (594)
  3. 3 stars4% (150)
  4. 2 stars3% (109)
  5. 1 star14% (584)
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Showing 1-10 of 3,940 reviews
Dec 13, 2016
dannyLOVESBUTTER
5 out of 5 stars review

Verified Purchase

THIS PRODUCT IS EXCELLENT

This butter substitute is far superior than any other spread on the market. I once had dinner with Stevie Wonder and placed this on one of his dinner rolls and HE NEVER KNEW THAT IT WAS NOT BUTTER. This is hands-down THE premier topping of potatoes, corn, bread, or pastries for nearly anyone in this great nation; that is a verifiable fact. However, there is on thing that you will not be able to verify: YOU CANNOT BELIEVE THAT IT'S NOT BUTTER!!!!!11!!!!!

Helpful?670O7M4210NA13594011152
Mar 12, 2026
CM
5 out of 5 stars review

Verified Purchase

Quality products

Excellent quality and pricing

Helpful?670O7M4210NA13594011152
Jun 8, 2026
OmmayK
5 out of 5 stars review

Very nice taste

[This review was collected as part of a promotion.] Love this ! I’m lactose intolerant and it’s so amazing to have a non dairy alternative to butter. The taste is amazing and it’s smooth and creamy. It may be. All little soft and melts at room temperature so it’s good to spread on toast.

Review from influenster.com
Helpful?670O7M4210NA13594011152
Apr 22, 2026
TheresaT
5 out of 5 stars review

Great alternative to butter.

[This review was collected as part of a promotion.] The margarine was so soft and delicious. It melted perfectly on my toast this morning. Absolutely perfect!! Love to use this as an alternative to butter, especially since I only like using sticks of butter.

Review from influenster.com
Helpful?670O7M4210NA13594011152
Oct 27, 2016
tringler
5 out of 5 stars review

Verified Purchase

Great Value and Taste!

I bought this for family meals and baking! It has lasted and provided a great flavor to all my meals. Highly reco'd for banana bread!

Helpful?670O7M4210NA13594011152
Mar 5, 2026
MalissaH
5 out of 5 stars review

Smooth and creamy

[This review was collected as part of a promotion.] My store didn’t have the tub I can’t believe it’s not butter, so had to get the sticks. I use I can’t believe it’s not butter all the time. It is very smooth and creamy. Tastes just like butter. But better for you.

Review from influenster.com
Helpful?670O7M4210NA13594011152
Apr 29, 2026
TamdanN
4 out of 5 stars review

Great for cooking and baking

[This review was collected as part of a promotion.] This is the first time I used the plant-based butter. I loved that it doesn't contain cholesterol and hydrogenated oils yet provide enough of daily recommended of vitamins. I used it for all my cooking, baking, and spreading on my breads.

Review from influenster.com
Helpful?670O7M4210NA13594011152
Jun 16, 2019
Cookie101
3 out of 5 stars review

Verified Purchase

I'm disappointed in taste after original recipe changed. It is still not orinal flavor, no matter what they say. Has TOO much oil. They has to be teying to teick consumers again by slowly making a change in flavor this time

Helpful?670O7M4210NA13594011152
Apr 24, 2026
Valeri
1 out of 5 stars review

no flavor

Why have this available when the original was awesome and was all we purchased? We only purchased this since the original was not in stock and thought it would be as good if not better. We were wrong. No flavor and will NEVER purchase again. Doesn't even taste like butter. Very dissapointed.

Review from icantbelieveitsnotbutter.com
Helpful?670O7M4210NA13594011152
reply from Team Unbelievable

Thanks for letting us know this one didn't hit the mark for you. We appreciate you taking the time to share your thoughts.

May 30, 2026
Bonnie
1 out of 5 stars review

Taste is off from purchase before this one

I purchased a new container of “I can’t believe it’s not butter”. It tastes terrible. I see where the ingredients have changed. I know I won’t purchase this again. That was the only brand I bought

Review from icantbelieveitsnotbutter.com
Helpful?670O7M4210NA13594011152
reply from Team Unbelievable

Hearing that a longtime favorite missed the mark for you is disappointing, and we appreciate you sharing it openly.