I purchased a new container of “I can't believe it's not butter”. It tastes terrible. I see where the ingredients have changed. I know I won't purchase this again. That was the only brand I bought

[This review was collected as part of a promotion.] Tastes very buttery and spreads smoothly and evenly. Works great as a spread on bread rolls, corn, etc. it even works great cooking with rice but I have not tried it with anything else so I'm not sure what the limits are.

[This review was collected as part of a promotion.] This spread was very creamy and delicious. My picky child and husband didn't even realize it wasn't the usual butter! We will most likely not switch to this product though because I personally enjoy real butter more

[This review was collected as part of a promotion.] This was the very first time I've tried I can't believe it's not butter and it's worth it. It tastes like fresh butter without having to thaw out the stick. It stores easily in my cheese and dairy drawer. The shelf life is long and there is a lot of product for the price. It's texture always it be spread easily unlike butter. 8/10

[This review was collected as part of a promotion.] *incentivized I couldn't even get a photo before the kids dug I to this haha We all love the creamy texture and taste of this! We've used it to toast buns in the oven, to cook eggs, in mashed potatoes etc and every one of them turned out perfect.

[This review was collected as part of a promotion.] I can believe its not butter because i am not scream crying that my butt hurts and feeling like my insides are dying. In my house we regularly use the light one ane it been apart of one of my favorite comfort foods growing up, the food you go to when you feel like your world is falling apart, thats what this is for me. It melts better than butter if I am being totally honest. Its easy to close unlike butter. Its a superior product in my opinion.

I have been buying this for so long and the change really disappointed me and my family. The taste is just not good . We had to throw it away as non of us cared for that new taste. Sorry but I just can't buy this anymore. Bring back the old one! I'm sorry can't rate this.

[This review was collected as part of a promotion.] Wow. I'm going to sound cliche here. But honestly, I couldn't believe this wasn't butter. It was easier to spread of course, but the taste was fuller than margarine and yet had the butter taste and texture you are accustomed to with butter. It wasn't overly expensive. You get a decent sized tub for why you pay for! Easy to use and easy to store. Overall, I'd vote yes for ease of use and taste. We made grilled cheese sammies (see pics) with it and the were super yummy. Great product!

[This review was collected as part of a promotion.] Smooth. Tasty. Easy to dish in. And doesnt add a lot to food. My husband used it to make mashed potatoes. Pretty delicious. Definitely would use/buy again. And a little dish. Easy to put in my fridge.

I've been using I Can't Believe it's Not Butter Original for o40 years… the new recipe is inedible. Has a horrible aftertaste and is lacking the buttery flavor we've always loved. New container went straight in the trash and I won't be buying again unless the TRUE original comes back. Really disappointed my lifetime favorite isn't an option anymore.