[This review was collected as part of a promotion.] I was provided with a sample of this product free to try for review. Opinions expressed in this review are 100% my own!** I love this spread! It tastes really good and is a bit healthier than other alternatives. I stopped using my go to brand and switched to this one after trying it and haven't regretted it. I have used this spread in all of my holiday cooking and baking! Great stuff!

[This review was collected as part of a promotion.] I received a free product for the purpose of my review. Opinions are 100% my own. I have been trying different spreadable butters lately. I want to offer my family fewer calories but great butter taste. My whole family was surprised by how great "I Can’t Believe It’s Not Butter! ® - Original Spread " taste!! I have never just swiped a finger in the butter to taste but I had to prove to myself that this tasted just like butter and it was spot on!!! Wonderful price, taste, and only 60 calories!!! Can't get any better!!

Our family has used this for years and absolutely do not like the change at all. It melts in the tub while waiting for toast to toast, doesn't taste the same. Really disappointed, my family and I have discussed this and we will be trying some different types and no longer purchasing I can't believe its butter

i have used this product for over 10 years ,you have changed the taste for the worst. it tastes less like butter. change it back to the way it used it taste it was so good now not good tasting at all. i can't continue to use this product as a butter substitute in it's current form. i will have to go back to using real butter. what happened ? why did you do it? i can't believe it doesn't taste like butter anymore.

I personally do not like this I can't believe it's not butter Original. Looks fake but spreads smoothly and is easy to spread straight out of the refrigerator. Has a good buttery flavor. And is expensive I prefer other healthier brands than I can't believe it's not butter brand. I would not recommend

love the taste of this spread. I put it on bread and ate it and it tastes great. I have baked with it and still taste great. Anyone wanting the taste of butter but not eating butter this is the product for you, I can't believe it's not butter is so good. get some and try it and you will change your mind to. love this product.

[This review was collected as part of a promotion.] I love I Can't Believe It's Not Butter! It's so yummy on everything from rice to green beans to toast and more! The other night I used it on a fresh out of the oven corn muffin and it was perfect...it melted into the corn muffin and every bite was delicious.

The new tub was interesting but not as useful for recycling uses as before. Ugh. I didn't realize the formula had changed either. I thought the flavor was way off and thought it was my imagination at first. Saw that Country crock had changed their formula which led me to check my stuff. Yep. Changed, and that explains the poor taste. You've lost a customer until you bring back the old formula. I'll start using coconut oil for spreads and real butter for my other recipes.

This no longer has the buttery flavor that it used to. It now tastes like some sort of oily spread. It doesn't have a salty flavor any longer, either. The consistency also sticks more to a utensil than whatever you're trying to spread it on. I'm going to pass on purchasing this again and try out another butter substitute now.

[This review was collected as part of a promotion.] I Can't Believe It's Not Butter is exactly what it claims to be. It tastes like butter! You really can't taste any difference. I like that has 0% artificial preservatives, and there are 0 grams Trans Fat. It is great for cooking, and spreading. Note: I received a free product for my review. Opinions are 100% my own.