Family of five who religiously bought this product for many years. The first person to taste the new recipe in the family was my 6 year old son who loves butter (puts it on everything). He refused to eat it after tasting it on his rice. When the rest of the family tried it we agreed. The new taste is bitter and the smell is also not appetizing. Wife and I read through the ingredients and it appears there is more vinegar in the new recipe?? I tried to continue with it because I did not want to waste it, but ended up throwing it away. We have permanently switched to Country Crock

[This review was collected as part of a promotion.] I just received I Can't Believe It's Not Butter as a sample through a product review website, Smiley 360. My family absolutely loves it! It tastes great and a fantastic way to cut out the fat and cholesterol! I will definitely be buying it in the future.

I was very disappointed to discover that you have changed the recipe of your margerine. WHY? I have used your product since it first came out. Remember Fabio. Unfortunately I don't like the new taste or consistancy.and will be forced to change brands.

Some people use extra Virgin olive oil, some people use butter in all their cooking. I use ICBINB in everything that I cook. Although I sometimes add extra Virgin olive oil, to keep my recipes on the lighter, healthier side, I use ICBINB, a small dollop of extra Virgin olive oil and add a little bit of water to provide a cooking medium. Not only is ICBINB a healthier alternative to butter but I enjoy the flavor as well. ICBINB is one of my kitchen staples that I keep constantly stocked at all times.

This is the only spread I use. The taste mirrors butter and works well with pancakes, french toast, baking and any other meal you're making. I especially like it for pancakes. My grandchildren like their pancakes crisp around the edges and this spread allows me to do this without it burning in the pan. Would never think about switching to another brand.

[This review was collected as part of a promotion.] I was so glad I got to try the ICBINB product. I used it to make a Butter cream cake and frosting. They both came out wonderfully. It was moist and tasted just like the one I made with butter. I was surprised at well it really tasted. I would definitely buy this again.

[This review was collected as part of a promotion.] I love I Can't Believe It's Not Butter, Olive Oil! Since receiving my #Free sample from #Smiley360, we use it for almost everything that we cook and the kids love it too! They want the "big bucket" kind of butter on their bagels or toast for breakfast...lol.

I was excited to receive a complimentary sample of ICB. It was a surprise! The packing was very well done and the sample was large and still very cold. I have used the same margarine my whole life. Trying ICB was a new venture for me and my family. I spread it right on my rolls and it was very tasty. I can't compare it to the old style ICB but compared to the margarine it is so much better!! I can't believe I have not tried I Can't Believe It's Not Butter! sooner.

I don't usually care for margarine, but I started buying your product in stick form for baking purpposes. It worked so well and tasted soo fantastic that I tried a tub. I was hooked. When the new flavor came out using olive oil, I couldn't believe hoe great it tasted. Even better than butter. Keep up the great work/

[This review was collected as part of a promotion.] I received a free sample of "I Can't Believe It's Not Butter" and was pleasantly surprised how good it tastes. I used it on toast and in cooking. My family couldn't tell the difference between real butter so I think this is a winner. I will definitely but this product in the future.