The rectangular package says "Original" but the margarine doesn't taste anywhere like the "Original" in the 5 lb tub we just finished. What was done to this once great product? We're not likely to buy it again, especially when it is so much more expensive than competitive "feels-like-melted-plastic" margarine brands. Disappointed.

[This review was collected as part of a promotion.] I recieved a tub of ICBINB to sample for free and im never going back to regular butter. This stuff is amazing. I spread some on toast for breakfast and there is no difference between this and real butter. The taste, texture, and quality is amazing. I highly recommend everyone try it.

[This review was collected as part of a promotion.] I like the smoothness of it as it makes it easier to spread across my toast without ripping the bread. But i really like to melt it and drizzle it over popcorn. It doesn't taste salty like other brands.

[This review was collected as part of a promotion.] Thanks to Smiley360 I was given a FREE Sample of I Can’t Believe It’s Not Butter! to review with my family. I have been enjoying it on Grilled Cheese, I have used it to flavor rice and vegetables, as well as part of a topping to make Salmon Pizza. It has a flavor that my children like and we have been enjoying it.

The shape of the tub is a good idea but the water content isn't. Being a long time lover of this product the flavor of the new recipe is now noticeably "watery". I can't justify paying the price for more water and less taste, so I will be looking for a different product to buy.

We've been using not butter for years. We're on our first tub of the new stuff and wish the old product was still available. Its way too soft and begins to melt in the tub. Did you put a higher % of water in the product? Still tastes good but its very hard to use. We'll be looking for an alternate product that's more firm and does not melt as easily.

[This review was collected as part of a promotion.] I Can't Believe It's Not Butter has added a creamy taste to our holiday recipes and I feel good that it's a healthier choice for my family. Thanks to Smiley360 for providing a free sample for our review.

Use I Can't Believe It's Not Butter with everything we cook for the last few years! Sauté green beans and it's in there, corn on the cob it's on it, and Pasta Roni wouldn't be complete without it! Quality all the way around. Containers are easily reusable for the kids arts and crafts. This household loves it!

I bought a carton of the I Cant Believe its Not Butter and we love it . Great on toast, pancakes and everything we tried it on. It had a fresh butter taste and spread wonderfully . My family was impressed and will be purchasing again. The package was so easy to store in the frdg. like it much better than the round.

I've been a loyal customer since the 90's, but I'm going to have to find a different spread. Frankly, this recipe just isn't palatable. Sure, maybe your trying to ride a wave of the "all-natural" and "simple" product movement but you've sacrificed the one of the most important things, taste! It also appears you've lost a lot of loyal customers in the process from looking at the other reviews. This new recipe tastes like cheap grocery store-brand margarine. It's unfortunate too, because I really liked your brand before the change. I often times payed full price for your product over your discounted/on-sale competitors, simply for the taste, spread ability, and quality. Sadly, our consumer relationship is finished.