I remember the first time I moved to Canada this was in my dads fridge. I like how it tastes good easier and convenient when I am making toast. I like this as a substitute for butter but butter still has better flavour. I would recommend this margarine as it’s a good price, tastes good and convenient to use.

I have always used ICBINB since it came on the market. The ist one had me hooked. I also used the baking quarters and loved them. Not so much now. I bought only one tub with the new square packaging and thought it was the same just new shape. After 3 tries, on potatoes, bread and toast I thought "this is wrong" then I compared it to an old empty bowl (I save for left overs) and read the ingredients. No sweet cream buttermilk means no taste. Sorry but I will not purchase again. Sad to see another "improvement" has gone astray. Cereals, cookies and now this. Sorry

This change has not been for the better. Your new product produces a lot of smoke. Does not have the same buttery flavor. I do like the new packaging, except for the lid, which is not as secure as the old container. I have purchased this product for years, and will now be looking for a different spread.

I Can't Believe It!.. The picture on the container is "better" & the carton, (container) is better, But the Flavor? ~ IS NOT BETTER ~ Or EVEN THE SAME!! It is A Cut or two Below...Yea!! it's a "simpler recipe" all right... Question? what happened to the "Sweet Cream Buttermilk"?... Is It still *In There*?

[This review was collected as part of a promotion.] I received I Can't believe its not butter as a free sample to try from #Smiley360 I have never tried it before. I really liked it very easy to spread and the taste is almost the same as butter to me. I would recommend this product as soon mine runs out I will be getting more :)

The new tub was interesting but not as useful for recycling uses as before. Ugh. I didn't realize the formula had changed either. I thought the flavor was way off and thought it was my imagination at first. Saw that Country crock had changed their formula which led me to check my stuff. Yep. Changed, and that explains the poor taste. You've lost a customer until you bring back the old formula. I'll start using coconut oil for spreads and real butter for my other recipes.

My favorite! I’d like to tell you that I choose this over and over for the amazing health benefits & while it is a better butter alternative...it’s the flavor for me! This creamy, dreamy, and easy spreading buttery goodness gets my vote time and time again! I Can't Believe It's Not Butter

Not only is it lusciously creamy, it has the freshest, most natural taste. I use it for EVERYthing in my baking & cooking, and always have top-notch results. In fact, I much prefer it over real butter because it's so versatile ... it's the best of all all worlds!

The first time many many years ago when I first had "I Can't Believe It's Not Butter" I thought not only does it have an appropriate name, but this product is not lying. Although I still use regular butter occasionally, I prefer "I Can't Believe It's Not Butter" for many different things.

I use ICBINB because of it's butter-like flavor. Warning: I just viewed your commercial that stated your original product as being Vegan. On the back of the container is a disclaimer stating it contains milk and soy. FYI: while you CAN claim your product is vegetarian, you cannot claim it is vegan. Vegans do not knowingly consume ANY animal products or byproducts. No flesh, no broth, no dairy(milk), no gelatin, no eggs or egg whites, anything to do with animals. This may be something you should look into asap. Thanks.