We are on our second tub of the newly changed I Can't Believe It's Not Butter and have decided that we need to change brands. We have used your product for the last several years (10 would be my guess) and enjoyed the consistency and flavor. But with your recent change, we are very disappointed with not only loosing an ounce in the new container style, but with the product. Just now we had toast for breakfast, and when using your margarine, it just lays coated on the toast. It does not sink in like the old product did. It makes the toast look like we painted it. So I have decided that when I grocery shop this week, I'll check out your competitors and try one of their products. Sorry to see our relationship end.

Not only does the new formula have more calories , more total fat,more saturated fat and more sodium , it doesn't taste as good and doesn't melt the same in a frying pan.I have found something Much less expensive and better tasting and will not buy ICBIB again.

This was a great product. Used it for years. It says ORIGINAL on the package but if you read the ingredients it is completely different. saying original is misleading. It's nothing but water and oil. You cannot cook with it , especially in a fry pay all it does is evaporate and leave a slime in the pan. Put it on toast and it just sits there it won't even melt. It used to contain some cream. Now just water. Please do not say you made this better. You just made it cheaper and raised the price, plus a smaller container. We are going back to butter and use less but at least it will be a buttery taste and melt. Sorry you have lost a long time customer.

[This review was collected as part of a promotion.] I Can’t Believe It’s Not Butter!® is delicious! It just might replace the butter that we currently use in our household... WE LOVE IT! This weekend, I used it for baking and on our pancakes! It's PERFECT for all of our needs!

[This review was collected as part of a promotion.] I recently had the opportunity to try I Can't Believe It's Not Butter!, for free, thanks to Smiley 360, but I am a complete believer now thanks to the product itself. It really did exceed all of my expectations of it. It was great for the simplest of applications - as a spread on my toast, to the middle ground - a compound butter for breads and cooking, as well as just using it in my cooking and baking. I didn't miss butter for a minute! I haven't found an application that I've used it for yet that makes me wish I had my butter instead of I Can't Believe It's Not Butter!.

Been using this happily for years, but it is time to move on. HATE the newish packaging!!! The top does not stay on so it picks up funky smells even comes off easily on the stores. I have to check the seal before buying. Therefore I haave no other choice than to move on to another brand. Bye Bye!

Eating at my godmother's house mostly every night in the early 80s, I saw she used this spread for everything, and her food was always delicious, so once I starting living on my own, I started using I can't believe it's not Butter, and have been using it ever since, which is over 25 years now. No matter what anyone suggest to me, I tell them "no", I'm very satisfied with my "I Can't Believe it not Butter", no matter how much it might cost at the time of purchase.

I'm a little disappointed. Seems to me the new container not only has less in it, but it seems to have been 'lightened' up. Digging in with the knife results in most of what I went for falls back into the container. Taste seems to be same, but still think there is less for same or greater price.

We are extremely disappointed in the new recipe for your margarine. It does not have the same flavor and has no cream. It is predominantly soy and strange oils. Soy is fattening! Also the containers are now smaller. We are tired of 15 Oz. Compared to 16oz. We are searching for a new margarine again.

Received my lab results and my doctor couldn't figure out what was keeping my A1C level close to being borderline. I don't eat or drink sweets, watch my carbs, pre packed food. I eat sweet potatoes instead of white potatoes. I butter up my sweet potatoes. Doctor asked me about my other foods and condiments because my good cholesterol was bad and my bad cholesterol was good. I told him I was using "I can't believe it's not butter " he said stop, so I did. Cholesterol is back to normal and my A1C level is down. I didn't think about sugar being put in the margarine.