[This review was collected as part of a promotion.] I love love love this product!!! It is easy to spread, taste just as good in cooking as it does in toast. I got this product free to try but was already very familiar with thus product. So familiar I already had it in my fridge. It is so much better than just margarine and I really can't believe it's not butter....

[This review was collected as part of a promotion.] We love I Cant Believe its not butter! Great for any meal whether its for cooking ,baking , or toast its got a great butter taste and very easy to spread! i give it a A+ I received this product from smiley360 but opinions are my own

I was so disappointed when I found out that they changed the recipe for I can't believe it's not butter. I was originally using the regular flavor and then changed to the light version. So when I went to the market and realized they had changed not only the packaging and the taste I said I would give it a try. Just thinking about the first time I tried the new flavor, Let's just say, I no longer eat it. I wish they had left it alone. Sometimes a good thing can be ruined and this is one of those things.

Just tried a new tub of icbinb, original flavor. I used a small dallop of it for my daughters daily serving of scrambled egg and cheese. It made it taste clean and no aftertaste like some do. I am wanting to try the other varieties after having such a good meal thanks to icbinb!

[This review was collected as part of a promotion.] Wow!!! I have to admit that I really can't believe it's not butter...we've been using it to spread on toast, to scramble eggs, to glaze biscuits, to cook and bake with in general. This is what we'll be using from now on since we all like it much more than margarine or butter. I highly recommend this product to everyone everywhere. It so easy to spread and tastes amazing!!! #GotItFree#FreeSample

[This review was collected as part of a promotion.] I love my free tub of original butter that I received as a product sample from Smiley360! I was really surprised how good the product actually was. I'm so use to my main brand that I put low expectations on this product. It is very creamy and very easy to spread straight from the refrigerator.

ICBINB is a smooth and creamy spreadable margarine that tastes like real butter. We use it for everything--cooking, putting on vegetables, and all of our breads. It is the best tasting margarine I have ever tasted. I have been using it for almost forty-five years. My entire family uses it and tell me they don't want anything but ICBINB.

You have a great product I decided to switch from eating so much butter. I want to use this for baking but it would be much easier to have a 16 oz tub as most recipes call for l/2 cup or 1 cup. So its hard to split up... why are all companies doing this? I'd rather pay a bit more thank you Marge

HUGE mistake! This doesn't taste anything like the original. It is horrible and leaves that horrible after taste in your mouth. So horrible that we can't even finish the tub we just bought. Threw it away and I never do that since we're on a fixed budget and every cent counts. Big, big mistake! 100% Taste Awful!!

I always loved your original (light) ICBINB, it tasted like butter to me! This new one does not taste like butter at all and I'm very disappointed. Is the old one still available? I use to get the small round tubs and hope I can still find them or I'll have to switch to another brand. Very sad.